Lead, Portfolio Marketing

Job Description

We’reseeking a seasoned marketing leader to spearhead our Portfolio Marketing efforts for two ofourmajor pillars:
Back to Schooland Evergreen Occasions, a new strategic pillar. As the Lead, Portfolio Marketing, you willbe responsible for developing and executing comprehensive marketing programs thatbuild our brands’ equity viasituational salience, growtopline salesin power windows,improve customer relationships, and deliver strongROI. You willmanagetwodirect reports and collaborate with multiple cross-functional teams, including Brand Marketing, Media, Partnerships, Away From Home ,Sales Operations and external agencies.

Key Responsibilities:

Portfolio Campaign Development: Craft breakthrough andcompellingmarketing campaigns that increase brand situational salience, growbasketsizeand brand crosspurchase,and deliver strong ROIusing quantitative data and strategic clarity to inform creative strategy and tactical execution.

Customer Relationship Building: Develop strong creative platforms that allowforcampaigncreative customization forpriority customers, aligningbothcustomer and brand strategiesenabling oure

Com& Customer Marketing Team andour

Sales teams toleverageas adriver of growth and improvedcustomerrelations.

Topline Sales Growth: Partner with

Brand

Marketing teams, Insights, and agency partners to create compelling marketing communications and promotions that drive sales growthvia cross purchase and bundlingduring keymoments that matter, including:

Back to School: Lead the developmentofourportfolio programtodrive sales growth during themostcriticaltime of the year for ourkidsbrands.

Tapping into some of our most iconic brands in our portfolio like Lunchables, Kraft Mac and Cheese,Capri Sun and JELL-Oyou’llhave the opportunity tobring these brands to life in a way thatseasonallyspeaks to the needs of kids and parents alike!

Evergreen Occasions: Lead the developmentofanewstrategic pillars as we build programs to address the meal occasions that Kraft Heinz brands serve every single day.

Moments like breakfast, lunch and dinner are central to every household and our brands play key roles across every daypartandyou’lllead the charge to build our approach.

Cross Functional

Collaboration:

Align with key stakeholders both horizontally and vertically with leadership across Brand teams,eCommerce & Customer Marketing, Sales Operations and Portfolio Marketing on campaign strategy and development.

Collaborate with Insights and Finance teams to inform consumer & customer strategy and ensureaccuratefinancial forecasting.

Provide strategic guidance, creativedirectionand feedback to both internal and external agency partners on a regular basis.

Partner with and manage expectations with Account Directors at external agency partners to deliver the scope of the program against key milestones.

Requirements:

• 8+ years of marketing experience, with a focus onbrand or portfolio marketing and team leadership
• Experienced in either single or multi-brand strategy & communications
• Proven track recordofpositivelyimpactingtopline sales growth, and ROI
• Leader in collaboration and influencing skills, with experience working with cross-functional teams,externalagenciesand varied stakeholders within a complex organizational matrix
• Strong strategic thinker with a bias to action and proactivity inproblem-solving.
• Strong communication and presentation skills, with the ability to articulate complex ideas and strategies to senior stakeholders
• Recognized as strong people leader who values team and individual development

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary…