Marketing Enablement Manager

Position Summary

The Marketing Enablement Team (MET) exists to clear the path for our marketers to do what they do best: build emotional connections that inspire consumers to always reach for our brands. We build and refine the capabilities, processes, and practices that make great marketing possible - now and into the future.

As the Marketing Enablement Manager, you are at the center of how Beer Marketing operates. You will own and drive critical cross-functional processes - from things like commercial planning and budget management to integrated team ways of working, learning & development, and risk management. You'll partner with leaders across Brand Marketing, Brand Activation, Sales Enablement, Finance, IT, and Strategy to connect the dots, reduce friction, and accelerate the impact of a ~100-person marketing organization behind some of the most iconic brands in the industry.

This is a highly visible, high-impact role for someone who thrives on solving complex operational challenges, influencing the organization, and building the infrastructure that makes a world-class marketing team run.

• Strategic Initiatives
  • Lead cross-commercial strategic projects such as Local Market Strategy - including data model refinement, playbook development, and integration into the commercial planning process.
  • Partner with IT to identify and prioritize technology solutions that improve marketing operations (e.g., budget tools, reporting dashboards, collaboration platforms).
  • Support the socialization and activation of portfolio-level strategies across the marketing organization.
• Planning Initiatives and Ways of Working
  • Commercial Planning & Collaboration
    • Own the end-to-end Commercial Collaboration process - from kickoff through summer BU meetings and CAP - including deck development, content guidance, feedback tracking, and cross-functional coordination between Marketing and Sales/SET.
    • Develop and manage the integrated commercial planning calendar, defining ownership, timing, and key accountabilities across Marketing, Sales, Finance, and Strategy.
  • Budget & Financial Process Management
    • Support the annual budget planning process, including timelines, templates, governance structures, and decision rights - partnering closely with Finance, Strategy, and Marketing leadership.
    • Drive day-to-day budget process improvements in partnership with IT and Finance, including tools assessment, taxonomy standardization, and systems-driven upgrades.
  • Integrated Team Ways of Working
    • Support and evolve integrated team structures (brand pods and integrated brand teams), including roles, responsibilities, decision rights, meeting cadences, and communication practices.
    • Create frameworks, tools, and training materials that empower brand directors and cross-functional teams to operate with clarity and accountability.
  • Communication & Team Culture
    • Lead change management efforts informed by stakeholder listening tours, surveys, and cross-functional collaboration to simplify how teams work together.
    • Contribute to Marketing Town Halls, Beer Marketing Summit planning and broader team engagement initiatives.
• Learning & Enablement
  • Capability Support
    • Build and maintain onboarding and transition guides that ensure new marketing talent is set up for success from day one.
    • Develop the Beer Marketing learning calendar and coordinate training initiatives with cross-functional partners (SET, HR/Talent Development, IT).
    • Partner with Global HR, Subject Matter Experts and key vendors to design and deliver learning programs across the marketing organization - including data analysis training, commercial planning education, and functional capability building - through live, virtual, and on-demand formats.
• Compliance
  • Risk Management
    • Lead the monthly Risk Committee process, maintaining guidance and documentation while partnering with Communications and Enterprise Risk Management to align, train, and continuously improve risk practices.
• Other responsibilities as required

• Must be at least 21 years of age.
• Must be able to sit and/or stand for long periods and work on a computer for extended periods. Lifting may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
• Role is based in Chicago

• 5+ years of marketing, marketing adjacent, or enablement experience
• Ability to influence without authority
• Ability to navigate a matrixed environment
• Works well in fast-paced environments;…