Senior Director, Product Marketing

To thrive as a company and meet our impact goals, we must cultivate a culture of high-performance. You can read about our culture principles here.

We know managers are often the single-largest driver of employee satisfaction and growth, and our talent is our biggest asset. Because of that, we’ve identified consistent expectations for all of Guild’s people managers
-helping you know what to expect from your experience here.

If you are an Internal Candidate, please apply via our Internal Job Board.

Guild is on a mission to unlock opportunity for the workforce. We partner with leading employers, helping them attract and retain talent, build workforce capabilities, and create pathways into critical roles.

Our platform connects real-world learning, coaching, and career pathways, so employers can build talent for adaptability and employees can develop transferrable, in-demand, and durable skills for growth.

Employers like Chipotle, Target, Walgreens, JPMorgan Chase, Hilton, Spectrum, The Walt Disney Company and Providence Health work with Guild to turn education and skilling into strategic talent investments, leading to improved retention, increased internal mobility, and measurable ROI.

The bar for innovation and how we deliver this work, keeps rising as solutions for workforce challenges become more imperative to our businesses, economy, and communities. If you’re excited about building the story and outcomes for a company that’s defining how employers invest in their people and prepare for a new world of ongoing workforce transformation, you’ll fit right in.

You are a strategic, hands-on product marketing leader who knows how to turn product, customer insight, market context, and company strategy into a clear story the whole business can use.

You are excellent at positioning and messaging across a multi-product portfolio. You can cite examples of how you’ve applied strategic narrative frameworks to make a complex, multi-part offering feel simple and differentiated. You know how to turn learning, coaching, data, and career-outcomes complexity into buyer value, field confidence, and customer clarity.

This is a leadership role, not a manager-first one. You’ll level up existing product marketers and may build out the team further over time - but your sleeves are rolled up every day. You are a quarterback on the field, not a coach on the sidelines.

• Own the core positioning, messaging, and buyer narrative for Guild’s portfolio, and keep it consistent as the product, market, and commercial motion evolve.
• Translate that narrative into clear GTM language across the website, sales deck, demo narrative, launch materials, customer proof, and enablement.
• Make complex, multi-product capabilities easy for customers, Sales, Employer Partner Services, and Marketing to understand and use.

• Own launch and release readiness across GTM teams: launch briefs, release tiering, internal communications, field enablement inputs, customer messaging, and post-launch feedback.
• Make sure every meaningful product change is translated into why it matters, who it matters for, how we explain it, and what teams need to do next.
• Partner closely with Product on what’s shipping, what changed, and what the field needs to know - and build the feedback loop that brings customer, competitive, and adoption insight back into Product.
• Formulate a POV on pricing levers and lead workshops to solidify across key capability teams - drive implementation and iteration as needed

• Create and guide the core enablement materials: talk tracks, objection handling, demo narrative, FAQs, proof points, launch guides, and…