Senior Vice President, Connections Strategy; B2B

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce.

Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

As SVP, B2B & Account-Based Marketing Strategy, you will set the vision and elevate our client’s B2B and ABM approach, serving as a senior strategic advisor to clients and an enterprise leader across Digitas. You will define how brands identify, engage, convert and grow priority accounts by connecting business strategy, audience intelligence, content, media, experience, sales activation, data and technology into an integrated growth system.

This role requires a deep understanding of complex B2B buying dynamics, including multi-stakeholder buying committees, long and non-linear decision journeys, category demand, account penetration and the relationship between marketing activity, sales progression and business outcomes. You will lead the agency’s point of view, frameworks and talent while guiding high-impact client engagements and growth opportunities.

Day-to-day, your role will focus on:

• Define and evolve our client’s enterprise B2B and ABM strategy, narrative, methodologies, playbooks and measurement standards, creating a differentiated and repeatable approach across clients and new business.
• Translate shifts in B2B buyer behavior, AI, data, media, content, commerce and marketing technology into actionable agency offerings and client roadmaps.
• Establish the strategic standards for account selection, segmentation, tiering, buying-group intelligence, journey design, experience orchestration and personalized engagement for clients.
• Champion a connected approach that links brand building, demand creation, demand capture, customer growth and sales enablement rather than treating ABM as a stand-alone campaign tactic.
• Serve as a trusted advisor to senior marketing, sales, revenue, digital, data and technology leaders, helping them align around shared growth priorities and a clear role for ABM.
• Lead executive workshops and strategic engagements that clarify business objectives, priority markets and accounts, audience needs, value propositions, experience opportunities, operating-model requirements and investment choices.
• Diagnose clients’ B2B and ABM maturity, identify barriers to scale and define pragmatic transformation roadmaps that balance near-term activation with long-term capability building.
• Cultivate senior client relationships by anticipating competitive threats, organizational challenges and evolving buyer expectations, then translating them into high-impact strategic opportunities.

Architect Connected B2B and ABM Experiences

• Guide teams in mapping complex account and buying-group journeys to identify decisive moments, unmet needs and opportunities to influence individual stakeholders and the broader committee.
• Orchestrate paid, owned, earned and sales-enabled touchpoints across the account lifecycle, defining the role of channels, content and experiences for different…