Product Marketing Lead - ZAIDYN Field Planning & Field

ZS is a place where passion changes lives. As a management consulting and technology firm focused on improving life and how we live it, we transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all. Here you’ll work side-by-side with a powerful collective of thinkers and experts shaping life-changing solutions for patients, caregivers and consumers, worldwide.

ZSers drive impact by bringing a client-first mentality to each and every engagement. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business. Bring your curiosity for learning, bold ideas, courage and passion to drive life-changing impact to ZS.

ZAIDYN by ZS is a B2B SaaS, agentic AI platform for life sciences. A Life Sciences Intelligence Platform (LSIP) trusted by 150+ organizations worldwide to connect commercial, medical, content, and patient data, decisions, and execution. This role sits across two of ZAIDYN’s five product lines: you’ll own Patient Engagement and Patient Analytics & Insights within ZAIDYN Patient, plus Analytics & Insights within ZAIDYN Commercial, the same governed-data engine, built for two different audiences, unifying patient data on one side and commercial and operational data on the other.

We’re hiring a seasoned Product Marketing Lead to define and scale the story of ZAIDYN Field Performance, the agentic AI platform transforming how life sciences field teams plan, perform, and engage. You’ll partner across product, industry marketing, sales, and customer success to shape the narrative, craft differentiated positioning, and drive adoption across global markets.

This is a role for a strategic storyteller, someone fluent in AI, analytics, and enterprise platforms, able to translate complex technology into clear, inspiring value for customers. You’ll combine product depth, creative communication, and commercial acumen to make ZAIDYN Field Performance the category leader in Field Planning and Incentive Compensation.

• Define and refine the ICP, buying committee, and value architecture for Field Performance.
• Craft messaging that connects ZAIDYN products into one unified, differentiated platform story.
• Tailor product narratives by region and audience, collaborating with industry marketers to align GTM across markets.

• Develop GTM strategy and tiered launch plans across features and products.
• Partner with Product Management, other marketers, and to deliver and measure cohesive, data-driven GTM plans.
• Own packaging and positioning inputs for pricing and commercial strategy.

• Develop high-impact enablement assets: messaging frameworks, case studies, ROI stories, demo flows, and battle cards.
• Lead enablement sessions for AEs, SDRs, and other members of the marketing team to ensure field fluency.
• Build advocacy programs with case studies and customer success stories.

• Represent the product internally and externally, educating and inspiring audiences across web, social, and events.
• Ideate, script, and record engaging product demos and videos that showcase AI-driven capabilities and real-world impact.
• Simplify complex AI and analytics concepts into accessible, memorable stories that inspire belief and adoption.

• Execute market, buyer, and competitive research to inform GTM priorities.
• Own win/loss analysis, translating insights into actionable recommendations. What you’ll bring:
  • 8-11 years in B2B SaaS Product Marketing, ideally for…