Brand Manager

Brand Manager – Goodnites Join the team behind iconic brands like Huggies, Kotex, Poise and Depend. At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact.

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU.About You In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the  your Brand Manager role, you’ll be accountable for driving business planning and marketing execution for the Goodnites brand within Kimberly-Clark North America, delivering sustainable growth through strong consumer insights, brand strategy, and impactful marketing plans that drive sales, profit, share, and equity.

This role balances strategic thinking with hands-on execution, operates with high ownership and a consumer-first mindset, and partners closely across a matrixed organization to deliver results. This role reports to the Senior Brand Manager.

Job responsibilities include:

Understand and actively manage all relevant levers of the P&L, proactively identifying marketing-driven growth opportunities

Build strong commercial and marketing plans that help grow category value and win with consumers

Lead development and execution of consumer-inspired marketing initiatives across traditional media, digital, and retail channels

Leverage digital trends, tools, and technology to create winning marketing strategies that resonate with consumers in modern channels

Translate data and facts into clear, inspiring insights and recommendations

Integrate key marketing and growth levers including Innovation, Social, Paid Media, and Strategic Pricing Partner effectively across a matrixed organization, including R&D, Supply Chain, Finance, Insights & Analytics, and Sales Mobilize and influence cross-functional teams, generating alignment and commitment to shared goals

Earn full trust and buy in from the leaders, peers, teams, and external partners by always doing the right thing for the company, brand, consumer, and customer

Consistently deliver against marketing objectives, driving impactful and transformational results

Anticipate external opportunities and risks, set stretching goals, and make fact-based decisions to keep performance on track

Provide work direction, coaching, and development support to Senior Associate Brand Managers and Associate Brand Managers To succeed in this role, you will need the following qualifications:

Bachelor’s degree in Marketing, Business, or related field; MBA preferred7+ years of brand management or related marketing experience (CPG experience strongly preferred)
Strong experience in brand planning, innovation development, and creative ideation processes

Demonstrated experience developing and activating digital marketing strategies

Proven ability to influence without authority and lead effectively in a matrixed organization

Strong analytical skills with the ability to make sound, timely decisions

Compelling communication and storytelling capabilities

Demonstrated ability to build positive, winning team cultures and develop talent

Entrepreneurial, “can-do” mindset with comfort navigating ambiguity and change

Positive energy and professionalism representing the brand internally and externally

Prior experience providing coaching, mentoring, or people leadership

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