Organic Social Strategist

Organic Social Strategist

We are seeking a highly strategic, creative, and analytically driven Organic Social Strategist to join our rapidly growing Creative Strategy team. This individual will own the organic social strategy for a portfolio of 3–4 client accounts, leading content planning, creative ideation, publishing strategy, community growth, and performance analysis across today's most influential social platforms.

This is a client-facing role that requires equal parts strategic thinking, creativity, organization, and communication. The ideal candidate understands that organic social is no longer simply about posting content - it is a key driver of brand discovery, community building, search visibility, and full-funnel marketing performance.

Reporting to the Senior Director of Creative Strategy, with a direct line to the SVP of Digital Strategy, this role will help shape the future of our Organic Social practice while collaborating closely with Paid Social, Creative, Design, SEO, and Performance Marketing teams.

Own the end-to-end organic social strategy for a portfolio of 3–4 client brands.

Develop monthly and quarterly social strategies aligned with each client's business objectives and marketing priorities.

Build channel-specific content strategies across:

• Instagram
• Facebook
• Tik Tok
• Linked In
• Pinterest
• Threads
• You Tube Community (preferred)
• Emerging platforms as appropriate

Stay ahead of platform updates, algorithm changes, content formats, and evolving best practices.

Present strategic recommendations directly to clients and executive stakeholders.

Lead creative strategy for all organic content initiatives.

Develop content pillars, editorial calendars, messaging frameworks, and campaign concepts.

Write clear, actionable creative briefs for designers, editors, producers, and content creators.

Concept engaging content designed to maximize:

• Reach
• Engagement
• Saves
• Shares
• Audience growth
• Brand affinity

Occasionally execute organic content directly, including writing captions, creating lightweight graphics, editing short-form videos, or assembling content when appropriate.

Ensure every piece of content aligns with each client's voice, brand identity, and business objectives.

Develop creator-first content strategies that align with current platform trends.

Understand what drives authentic creator-led engagement across Tik Tok, Instagram Reels, and short-form video platforms.

Partner with internal creative teams and external creators to develop scalable content programs.

Translate creator trends into performance-driven brand content.

Develop strategies that improve discoverability across both social platforms and search engines.

Understand how Google and Large Language Models (LLMs) increasingly index social content for search visibility.

Optimize content for:

• Search intent
• Keyword relevance
• Social search
• AI-generated search experiences
• Metadata optimization
• Caption optimization

Partner closely with SEO teams to align organic social with broader search strategies.

Collaborate closely with Paid Social teams to create integrated social strategies.

Identify high-performing organic content suitable for paid amplification.

Leverage paid insights to inform organic content planning.

Ensure cohesive messaging across paid and organic campaigns.

Understand how organic social contributes throughout the customer journey and broader marketing ecosystem.

Manage publishing calendars across multiple client accounts.

Schedule and publish content using enterprise social management platforms such as:

• Hootsuite
• Sprinklr
• Sprout Social
• Buffer
• Later
• Si…