Marketing & Business Development Manager

The Marketing & Business Development Manager leads Ravenswood Studio's marketing function, including brand, content, and industry presence, in partnership with the Director of Business Development, who sets overall business development and marketing strategy. The role also serves as a direct working partner to the Director of Business Development on pursuits, proposals, and pipeline growth.

Marketing is this role's primary focus; alongside it, the role carries a formal Business Development support responsibility, with a meaningful and regular share of time directed to Business Development, increasing during active pursuit periods. The time split will vary and will be confirmed on an ongoing basis directly between the Marketing & Business Development Manager and the Director of Business Development.

• • Develop and execute strategic internal and external marketing plans, including digital content, print materials, social media, conferences and networking, public relations, and a calendar of events, and recommend new strategic opportunities.
• • Own marketing, documentation, and public relations for new project openings, including press releases, website updates, and portfolio case studies.
• • Oversee social media accounts and websites to engage existing customers, build positive public relations, and track engagement against media targets.
• • Develop and manage marketing outreach strategy and program development, thought leadership content, quarterly newsletters, and programming.
• • Develop and maintain RSI's brand messaging, language, and overall image; ensure cohesive brand compliance across all internal and external materials.
• • Maintain continual knowledge of industry trends and competitor activity.
• • Plan, manage, and report on the budget for all marketing efforts, including industry conference participation.
• • Oversee, update, and coordinate graphic design resources as needed on new marketing materials, collection of internal and external images, website development, qualifications/capabilities packages, and visual brand guidelines.
• • Build and maintain RSI's presence at relevant industry events and through association memberships, keeping memberships in good standing; develop recommendations for new opportunities in partnership with the Director of Business Development.
• • Maintain and periodically revise association- and vendor-related online listings and RSI's qualifications/capabilities packages.
• • Maintain branded templates and ensure team access to brand assets.
• • Support internal marketing and communications, including company events, RSI internal meetings, company meetings with Luci Creative, internal displays, internal swag, and holiday gifts.

• • Partner directly with the Director of Business Development on active pursuits: manage the proposal lifecycle and content development for assigned opportunities, coordinating with senior leaders to gather needed content.
• • Research, organize, and write qualifications submittals; build and manage bid timeline schedules for RFP/RFQ responses and ensure deadlines are met.
• • Collect, package, and send qualifications and collateral to partners for external pursuits as needed.
• • Support development of interview presentations for project teams.
• • Manage CRM information: organize and oversee databases, templates, and business development tracking documentation, ensuring CRM data, proposal content, and collateral are accurate and complete.
• • Develop and maintain institutional knowledge of RSI's portfolio, firm bios, statistics, capabilities, and clients; support client mapping to identify relationships.
• • Regularly monitor and engage with potential clients via web portal, email, phone, and other channels…