Manager, Brand Management

Requisition : 73247

About Whirlpool Corporation

Whirlpool Corporation (NYE: WHR) is a leading home appliance company, in constant
pursuit of improving life  the only major U.S.

-based manufacturer of kitchen
and laundry appliances, the company is driving meaningful innovation to meet the evolving
needs of consumers through its iconic brand portfolio, including Whirlpool, Kitchen Aid,
Jenn Air, Maytag, Amana, Brastemp, Consul, and In Sink Erator . In 2025, the company reported
approximately $16 billion in annual net sales - close to 90% of which were in the Americas
- 41,000 employees, and 35 manufacturing and technology research centers. Additional
information about the company can be found at

Whirlpool Corporation is seeking a Manager, Program Management to join WoW Studios, our internal marketing agency. WoW Studios is transforming how we connect with consumers through bold creativity, digital innovation, and seamless storytelling. We power iconic brands like Jenn Air, Kitchen Aid, Whirlpool, Maytag, and Amana, driving best-in-class marketing experiences across every touchpoint.

This role is onsite at our WoW Studios Chicago or Riverview Campus in Benton Harbor.

About the Role

As a Manager, Program Management, you’ll play a key role in delivering best-in-class execution for brand-led full funnel campaigns and high-impact product launch activations. You’ll serve as the connective tissue between cross-functional teams, creative talent, and brand leadership, ensuring marketing programs are strategically aligned, efficiently managed, and flawlessly delivered across channels.

• Program Execution: Lead the end-to-end development and execution of brand CCI campaigns and product launch activations across multiple brands and channels.

• Stakeholder Liaison: Serve as the primary WoW Studios point of contact for cross-functional partners, ensuring alignment, transparency, and momentum throughout the project lifecycle.

• Strategic Planning: Translate business goals and brand positioning into actionable marketing programs with clear scopes, timelines, deliverables, and KPIs.

• Social Process Innovation: Partner with content creators to establish and manage agile social processes, ensuring rapid-response execution and high-quality content delivery.

• Project Integrity: Partner with brand and marketing leads to ensure work reflects project objectives and delivers a consistent experience across digital, retail, and moment-of-purchase touchpoints.

• Omni-Channel Delivery: Drive performance and brand impact by ensuring campaigns are executed consistently across digital, social, shopper marketing, and retail environments.

• Resource Coordination: Collaborate with Resource Management and Creative Operations to ensure appropriate staffing and accurate project allocations.

• Process Improvement: Identify workflow gaps and lead improvements to increase operational efficiency and cross-functional collaboration.

• Operational Excellence: Own the integrity of program documentation, including project trackers, structured agendas, and actionable meeting recaps.

• Brand Stewardship: Provide strategic input to ensure all creative and content outputs remain strictly aligned with brand strategy and consumer expectations.

• Bachelor’s degree

• 7+ years of experience in brand marketing, product marketing or project management

• Demonstrated track record managing integrated marketing programs

• Strong communicator with excellent stakeholder management and conflict resolution skills.

• Ability to manage risks, resolve issues, and navigate ambiguity.

• Skilled in project management platforms such as Workfront or equivalent.

• Detail-oriented with a passion for continuous…