Marketing ​/ Advertising ​/ PR, Marketing Strategy, Marketing Management

About Nivoda

Nivoda is the operating system for the global jewellery industry. Our B2B marketplace connects jewellery retailers with diamond, gemstone and jewellery suppliers in 70+ countries, and we process $300M+ in annual transactions in a $350B industry that has barely been touched by technology.

We remove the traditional barriers of capital, geography and information asymmetry. An independent jeweller in Ohio can source from a cutter in Mumbai with the same ease, pricing and confidence as one of the world's largest chains. That's the whole point.

Diamond and gemstone trading has run on inefficiency, opacity and exclusivity for generations. Relationships were gatekept, pricing was hidden, and the size of your business decided the terms you got. We're building the infrastructure that changes that — so any jewellery business, anywhere, regardless of size, can compete on the quality of what they do rather than who they know.

We're a remote-first, low-hierarchy company where the best idea wins. Marketing at Nivoda is at an inflection point: we have real product-market fit, thousands of businesses transacting, a category we have the opportunity to redefine, and a marketing function that has not yet been built to match the scale of the opportunity.

We're hiring a VP of Growth to build Nivoda's marketing function from the ground up and turn it into a predictable growth engine for a two-sided global marketplace.

This is a builder's role, not a caretaker's or maintainer’s. You'll own the strategy, the growth model, the budget, the team and the number. You'll be the person who decides what Nivoda's category story is in partnership with the CEO, how we reach tens of thousands of independent jewellers and suppliers, and how we prove — with data, not decks — which of those bets are working.

You'll report directly to the President and sit on the senior leadership team, with a mandate that spans demand generation, product marketing, brand, content, lifecycle and marketing operations across every market we trade in.

• Owning Nivoda's marketing strategy end to end - translating company goals into a growth model, then into the channels, programmes and headcount that deliver it

• Building the marketing team from its current base: hiring, structuring and levelling up a global team, and building the systems, briefs and feedback loops that make good marketers great

• Owning demand generation and pipeline contribution for both sides of the marketplace - retailers who need supply, and suppliers who need demand

• Building the measurement layer: attribution, funnel instrumentation, CAC and payback by segment and geography, and a reporting rhythm the leadership team actually trusts

• Running marketing as a portfolio of experiments rather than a calendar of campaigns - defining leading indicators, killing what doesn't work quickly, and going all-in on what does

• Owning positioning and product marketing across a multi-product platform (diamonds, gemstones, melee, bridal, finished jewellery, payments and logistics) so each launch lands with the right segment

• Building the category narrative for "the operating system for the jewellery industry" - and making Nivoda the default name in an industry that still runs on Whats App and trade shows

• Driving lifecycle and retention marketing in partnership with Product: onboarding, activation, reactivation and share-of-wallet growth inside existing accounts

• Partnering closely with Sales and Revenue leadership on segmentation, ICP definition, territory support and sales enablement - marketing that helps close, not just fill the top

• Localising go-to-market across our biggest markets, from the US and UK to India, Europe and Asia,…