Senior Field Marketing Manager

What’s Crowd Riff?

Good visuals are appealing to the eye, but great visuals tell stories that reignite your desire to discover, spark your creative imagination and even influence what we buy, eat, and do. That’s why Crowd Riff exists: to empower destination marketers to showcase their unique destinations through powerful visual storytelling solutions.

Crowd Riff is built around the idea of pushing the boundaries of exploration; and our dedication to finding experiences that feel more authentic and undiscovered make us who we are. We like to think of ourselves as modern-day explorers, who believe in taking action now and thrive in an open, challenging, and encouraging environment.

Our team is a quirky and diverse crew that has one thing in common: our love for great visuals. Picture this. You will contribute to amplifying unique travel experiences like scuba diving in Tahiti, exploring Napa’s wine country, bungee jumping in Queenstown and much more while having access to some of our amazing travel perks that allow you to immerse yourselves in local communities and culture.

At Crowd Riff, you have the freedom, autonomy, and resources to set the course of your own future along with an incredible crew. We understand that to feel empowered and to keep forging new paths professionally and personally, we need to pull out all the stops. That’s why we take a proactive approach and set not only professional but also personal goals for all Crowd Riffers.

To make this possible, we offer opportunities related to training, tuition, conferences, workshops, or anything else that will help you achieve your goals under our ‘Dev Dollars’ program.

Every day, we work across departments, time zones, and even oceans to reach our goals and delight our customers - all while being remote. If you are looking to make travel an incredible experience today, and for future generations, and are passionate about visuals & tech, you’re just our type.

Crowd Riff partners with destination marketing organizations, an industry built on relationships, and one that gathers at annual conventions, state conferences, and regional events. This role owns how we show up there: the go/no-go call, the booth, the outreach around it, and the report that says whether it paid off. Most of our growth comes from customers we already have, so a good share of this is deepening relationships rather than chasing new logos.

We care a lot about taste and experience (no tables of branded stress balls ). We’d rather spend the budget on one thing people remember than five hundred things that get left in a hotel room.

You’ll travel, but not every other week. Much of this job is setting other people up to represent us well, then making sure the follow-up actually happens. Between events, the focus shifts to high-touch account campaigns. Same instincts, smaller rooms.

• Own the event portfolio: evaluate opportunities and turn company goals into an event strategy that drives pipeline, expansion, and retention.
• Design the experience, then execute it: concept and build booths and activations people remember, and run the on-site logistics end to end.
• Set the team up to represent us well: decide who attends, prep them, and make sure what they gather on-site lands in Hub Spot and gets followed up on.
• Run the demand engine around each event: pre-event outreach, meeting booking, and post-event follow-up in Hub Spot, coordinated with Account Management.
• Report on performance: spend, meetings, pipeline, expansion, and revenue per event, plus the quarterly rollup.
• Execute high-touch ABM campaigns: dinners, small-format gatherings, and one-to-few experiences for target accounts, shaped together with the Head of…