Director, Client Media Strategy & Planning

Company description

Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands.

Starcom has long been the professional birthplace and proving ground for marketing leaders – CEOs, CMOs, sales leaders, and technology pioneers – and we continue to drive the industry with peerless talent and relentless innovation.

From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they  an AI era, we remain ""Guided By Humanity,"" a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology.

With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.

Overview The Director oversees the strategy of all media campaigns across channels. This person is a leader who contributes to the brand strategy and builds solid relationships with clients and internal teams across all levels and functions. As the day-to-day point of contact for senior-level partners, the Director facilitates ongoing education for internal teams and clients, identifies new revenue growth opportunities, and provides team management and strategic insight.

Responsibilities Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives

Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives

Lead the team and day-to-day client interaction and build, maintain, and grow client relationships and client business

Apply their experience to elevate strategic thinking across the portfolio and set appropriate learning agenda elements

Write and deliver strategies and POV’s as well as oversee the translation of these strategies into the final audience recommendations/plans

Work with analytics and research teams to identify/apply learnings and the investment and operations teams to ensure flawless implementation

Analyze client’s audience strategies and work with internal groups to lead business case development

Facilitate team building through collaboration, open communication, and focused project management to assure that assignments are executed in a timely manner

Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals

Demonstrate a deep technical understanding as well as problem solving and intervention when necessary

Qualifications

Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights     7+ years of media experience5+ years of management experience

Ability to strategically plan campaigns from audience determination, ability to best flight and execute campaigns to align with client's strategic goals and KPIsStrong understanding of analytics to inform and validate planning and strategy

History of identifying media opportunities, presenting them to clients, and executing

Experience monitoring and recommending improvements to the entire media planning process

Ensuring people are adopting the best in class tools, techniques, systems to deliver effective media processes

Portfolio management of paid media for a large brand

Excellent communication (written and verbal along with visual storytelling), diplomacy, and relationship building and decision making skills with the ability to think creatively

Additional information

Starcom is an Equal Opportunity Employer. Our employment…