Senior Growth Marketing Manager

Senior Growth Marketing Manager B2B SaaS | Paid Advertising | AI-Powered Marketing

Company: INMYTEAM CORP

Location: Weston, Florida

Employment Type: Full-time

INMYTEAM is a software company helping home care and home health agencies manage their operations, support their teams, and deliver better care. We combine powerful software with practical artificial intelligence to simplify the work of the people behind home-based care.

We are building the most intelligent operating system for home care—and we are looking for a marketing leader who can help bring that vision to more agencies.

We are looking for a hands-on Senior Growth Marketing Manager who understands modern marketing and knows how to turn strategy into measurable results.

You will own the planning, execution, and improvement of marketing campaigns that attract the right prospects and generate qualified sales opportunities. This role combines paid advertising, practical AI workflows, compelling messaging, and disciplined performance measurement.

You should be equally comfortable launching a campaign, improving a landing page, using AI to accelerate your work, and explaining what the results mean for the business.

You will work closely with company leadership, Sales, Product, Customer Success, and external creative partners.

Own paid advertising and customer acquisition.

Build, manage, and optimize paid campaigns, with Google Ads as a core channel. Test additional channels, including Linked In Ads and retargeting, based on audience fit and results. Manage budgets, targeting, keywords, advertising creative, and ongoing optimization to attract agency owners and decision-makers.

Use AI to improve marketing execution.

Develop practical, repeatable AI-assisted workflows for research, campaign planning, messaging, advertising variations, content creation, and performance analysis. Use AI to improve speed and quality while maintaining accuracy, brand consistency, and responsible handling of information.

Create campaigns and landing pages that convert.

Translate INMYTEAM’s capabilities into clear messages that address the needs of home care and home health agencies. Develop campaign concepts, write persuasive copy, and coordinate landing pages, email sequences, and creative assets. Continuously test ways to improve conversion and lead quality.

Connect marketing activity to business results.

Maintain reliable campaign tracking and reporting using Hub Spot, website analytics, advertising platforms, and internal dashboards. Track performance from initial engagement through qualified demos, sales opportunities, and customer acquisition. Clearly explain what is working, what is not, and where to invest next.

Partner closely with Sales.

Align campaigns with sales priorities, target markets, and customer needs. Establish clear lead qualification and handoff processes, review lead quality regularly, and use sales feedback to improve campaigns. Develop follow-up and nurturing programs that help prospects move toward a buying decision.

Build useful content and run disciplined experiments.

Create and coordinate customer stories, webinars, educational content, email campaigns, and social content that support acquisition and sales. Strengthen search visibility through relevant, high-quality content. Maintain a testing plan with clear hypotheses, budgets, success measures, and documented findings.

• Approximately five or more years of relevant marketing experience
  , including demonstrated success in B2B SaaS or technology marketing. We value evidence of results more than a specific number of years.
• Strong hands-on paid advertising experience
  , particularly Google Ads, including campaign setup, budget…