User Acquisition Manager

Praktika is an AI-native education company on a mission to deliver efficient, engaging language learning to billions of people worldwide. We're bridging the gap between traditional learning apps and human tutors through a fully automated tutorship experience powered by generative AI avatars.

Since launching our mobile apps in 2023, we've grown to over 2 million monthly active users, become one of the world's top-4 learning apps, and recently closed a $30M Series A to accelerate our roadmap. We're a fully distributed team of ~50 people across 4 continents and 15+ countries, working asynchronously to ship fast and operate at a high bar.

We're hiring a User Acquisition Manager to help us evolve our web direction s is a hands-on role for a performance marketer who enjoys owning campaigns end-to-end: from campaign setup and optimisation to performance analysis and new channel launches.

You'll partner closely with our Creative team, Growth and the web funnel team, and your work will directly shape how learners discover Praktika on the web.

• Manage day-to-day performance and optimisation of web acquisition campaigns across different media sources, making data-driven decisions on scaling, pausing or restructuring.

• Set up and run experiments across creatives, audiences, signals and campaign setups.

• Analyse campaign and creative performance and turn insights into actionable next steps.

• Support the launch and testing of new channels, campaign types and advertising formats.

• Work closely with the Creative team on creative testing, performance analysis and iteration of new concepts.

• Contribute to web funnel optimisation by bringing UA insights and identifying growth opportunities.

• Use AI tools and automation to streamline reporting, creative analysis, campaign optimisation and other recurring UA workflows.

• Collaborate with advertising partners and account managers to improve performance and support new initiatives.

• Stay current on industry trends, platform updates, privacy changes and emerging AI capabilities in performance marketing.

We're looking for hands-on performance marketers who thrive in a fast-moving environment, bring a growth mindset, and operate with a high degree of agency and autonomy.

• 1.5+ years of hands-on User Acquisition / Performance Marketing experience.

• Experience with Google / Microsoft Ads and/or Meta / Tik Tok Ads.

• Experience independently managing paid acquisition campaigns and making day-to-day optimisation decisions.

• Strong understanding of campaign optimisation, testing, attribution and core performance metrics.

• Analytical mindset: you understand what drives campaign performance and turn insights into actions.

• Interest in performance creative: you analyse creative performance, spot patterns and suggest new tests.

• Interest in the product side of acquisition: you connect campaign results with landing pages, funnels and offers.

• Strong attention to detail and high execution speed.

• Comfortable using AI and automation tools in day-to-day work.

• Upper-intermediate or advanced English.

• Experience with Pinterest, Snapchat, App Lovin or other channels.

• Experience with web acquisition, subscriptions or international markets.

• Mission-driven: we're building the #1 language learning app and competing to win.

• AI-native; AI isn't a feature; it's how we think, build, and scale.

• Extreme ownership; every project has a clear owner who drives it to success.

• Less meetings, more outputs; async first; meetings are a last resort.

• Speed & excellence; move fast without compromising quality.

• Truly all-in: impactful work, full commitment, real rewards.

• Data-driven; decisions are based on evidence, not opinion.

• User-obsessed; if it doesn't improve the learner experience,…