SEO Specialist

Job Description

This is a full-time contract position. Ability to work independently, typically 40 hours per week, is required.

SUMMARY:

As an SEO Specialist contractor, you will support organic search performance across multiple K12-powered schools' digital marketing efforts. This is an SEO-first role with content marketing responsibilities, focused on execution: on-page optimization, content refreshes, and data-backed briefs for priority pages. Your work will ensure that prospective families can easily find and evaluate school options through organic and AI-driven search.

ESSENTIAL FUNCTIONS:

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential duties.

• Conducts keyword research and search intent analysis for assigned pages and topics.
• Performs on-page optimization including title tags, meta descriptions, headers, body content, and internal linking.
• Executes content refreshes on priority pages based on ranking and traffic data.
• Applies local SEO best practices to individual school location pages and geographic targeting.
• Flags technical issues such as indexation, canonicals, and crawl errors for the internal team to resolve.
• Builds data-backed content briefs with target keywords, intent, and structure.
• Reviews and optimizes content from writers before publication.
• Follows established SEO guidelines and templates across the subdomain network.
• Provides monthly performance updates on optimized and refreshed pages including rankings, traffic, and engagement.
• Ensures thorough, timely, and accurate communications.
• Executes tasks by utilizing various SEO technologies and platforms specific to the business.

SUPERVISORY RESPONSIBILITIES:

This position has no formal supervisory responsibilities.

CERTIFICATES AND LICENSES:
None required.

• Three (3) or more years of hands‑on SEO experience, in‑house or agency, or equivalent combination of education and experience.
• Strong keyword research and search intent mapping skills.
• Proficiency with SEO tools such as SEMrush or Ahrefs, Google Search Console, and Google Analytics.
• Proven ranking and traffic improvements supported by specific examples.
• Working knowledge of on‑page technical elements including indexation, canonicals, internal linking, and structured data.
• Strong written communication skills with the ability to create SEO‑optimized content.
• Excellent analytical and problem‑solving skills with attention to detail.
• Ability to work independently and within a team‑oriented environment.
• Highly organized, detail‑oriented, and able to meet deadlines consistently.
• High level of quality and accountability for work products.
• Unquestionable personal code of ethics, integrity, diversity, and trust.
• Ability to clear a required background check.

• Experience with education, EdTech, or multi‑location organizations. Experience with enterprise SEO tools such as Bright Edge.
• Familiarity with AI search visibility.
• Experience with enterprise content management systems.
• Experience with schema markup and structured data implementation.

WORK ENVIRONMENT:
The work environment characteristics described here are representative of those a contractor encounters while performing the essential functions of this role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This position is virtual and open to residents of the 50 states and D.C.

Stride, Inc. considers a person’s education, experience, and qualifications, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee’s salary level. Salaries will differ based on…