Marketing & Digital Optimization Manager

Build the digital engine behind a 35+ year electrical, lighting, construction, and infrastructure company.

Lighting Maintenance Inc. (LMI) is seeking a hands-on, data-driven Marketing & Digital Optimization Manager to lead the next phase of our digital presence and marketing strategy. This role is designed for a marketer who can connect creative execution with measurable business outcomes - strengthening our website, expanding organic search visibility, managing paid campaigns, building content, growing social media, improving lead capture, and giving leadership clear visibility into marketing performance.

This is not a social-media-only position. You will own and optimize LMI's broader digital marketing ecosystem and help build the systems that connect marketing activity to business development and sales opportunities.

• Website strategy and optimization: evaluate and improve website structure, messaging, service pages, landing pages, calls-to-action, forms, mobile experience, and conversion paths.
• Website content creation: write and update customer-focused website copy, project spotlights, case studies, service content, landing pages, leadership content, recruiting content, and campaign assets.
• SEO strategy: conduct keyword research, optimize on-page content and metadata, improve internal linking, strengthen local search visibility, monitor rankings, identify technical SEO issues, and build content around priority services and markets.
• PPC and paid media: plan, launch, manage, and optimize campaigns across platforms such as Google Ads, Microsoft Ads, Linked In, Meta, retargeting, display, and other relevant B2B channels.
• Paid campaign optimization: manage keywords, audiences, bids, budgets, negative keywords, ad copy, landing pages, conversion tracking, A/B tests, and performance improvements.
• Social media: develop a consistent strategy and content calendar across relevant channels; create content around projects, employees, safety, culture, recruiting, customer value, and company milestones.
• Web-based media and digital presence: manage online listings, Google Business Profiles, industry directories, digital reputation, review-generation initiatives, and brand consistency across platforms.
• Lead generation and conversion: improve lead capture, source tracking, routing, marketing-to-sales visibility, and conversion performance.
• Sales enablement: create capability statements, service brochures, proposal materials, presentations, case studies, project portfolios, email campaigns, and customer-facing digital assets.
• Analytics and reporting: build dashboards and recurring reports that explain performance, trends, ROI, and recommended next actions to leadership.
• Vendor and budget management: help evaluate marketing vendors, agency relationships, technology, media spend, and opportunities to improve cost effectiveness.

We are looking for a marketer who is comfortable being accountable to measurable results. Core metrics may include:

• Website traffic, traffic sources, engagement, landing-page performance, form submissions, and website conversion rate.
• Organic traffic, keyword rankings, search impressions, click-through rate, local visibility, and organic conversions.
• Paid media spend, impressions, CTR, CPC, conversion rate, cost per lead, cost per qualified lead, and campaign ROI.
• Marketing-generated leads, qualified leads, lead-source attribution, lead-to-opportunity conversion, and lead-to-customer visibility.
• Social reach, engagement, follower growth, referral traffic, content performance, and video/content engagement.
• Performance of case studies, service content, downloadable assets, email campaigns, and other sales-enablement materials.