Brand Strategy Partner

Are you interested in making a world of difference in cancer care? Cancer strikes more than 10 million people worldwide each year. As the leading medical society representing doctors who care for people with cancer, the American Society of Clinical Oncology (ASCO) is committed to conquering cancer through research, education, and promotion of the highest quality care.

ASCO is a flexible, high-performance membership organization where employees collaborate to support our mission through evidence, care, and impact. Together with Conquer Cancer, the ASCO Foundation, we foster a culture that prioritizes customer-centricity, emphasizes teamwork, and commits to quality. Our culture, ASCO Works - Our Way of Working, has long enabled workplace flexibility and embraced technology to help us achieve balance.

To learn what it’s like to work at ASCO,

At ASCO, we offer a competitive and comprehensive total rewards package. Our compensation philosophy and structure ensure that pay remains market-based, tied to performance, and aligned with our core values. The hiring salary range displayed accounts for a broad spectrum of factors, and the final offer will depend on an evaluation of the selected candidate's experience, training, and specialized skill sets.

In addition to base pay, this position is eligible for our robust total rewards package, which includes health, vision, and dental insurance, a 401(k) with generous contribution, health and wellness benefits, family forming benefits, education support program, generous leave, and much more!

ASCO is in search of a high-performing Brand Strategy Partner to provide cross-functional strategic leadership and management support to ensure a consistent focus on the organization’s values and the integrity of ASCO and Conquer Cancer’s brand value propositions. The successful hire will act as a senior collaborator on the end-to-end creative process to maintain cohesive storytelling across all channels. Remote candidates welcome or primary location in Alexandria, VA.

• Brand Strategy In collaboration with the Director, Content Strategy & Brand Management and division leadership, create and oversee the brand strategy and priorities, including setting of brand guidelines, brand vision, future-growth, and environmental influences that impact ASCO and Conquer Cancer’s brand value propositions. As a brand lead, foster an ongoing relationship with internal stakeholders by providing ongoing brand education and understanding, developing a solid core of effective brand ambassadors who understand how to apply the brand to cohesive storytelling.
• Serve as a strategic partner to content strategy staff and marketing strategists in creative development efforts for both overarching campaign direction and individual asset development, guiding design to follow brand guidelines and design best practices while addressing campaign goals and strategy. Drive brand positioning discussions for new programs and products, including development of product naming, new identifiers, and creative guides. Translate marketing objectives into clear creative strategies, guiding the visual execution of campaigns while also directly producing design assets for high-visibility projects.
• Brand Management Develop and manage accessible brand templates and self-service toolkits to empower staff to create brand-aligned content. Serve as the primary creative reviewer for high-visibility campaigns, providing visual direction and final brand approval on multimedia assets developed by the Multimedia Content Specialist and Digital Content Production Specialist. Contribute to the development of operational guardrails, copyright compliance, and…