Manager, Integrated Intelligence – Creative Excellence & Evaluation

At Mars Snacking, we believe that world-class creative work is a key engine of brand growth. As the Manager, Creative Excellence & Evaluation, you will own the learning agenda and measurement strategies that enable our global brands to craft highly effective, distinctive, and distinctive consumer experiences . This net-new role is positioned within our newly restructured Global Center of Excellence (COE) within the Integrated Intelligence function.

You will act as a strategic co-pilot to Brand Content, Media, and Regional Intelligence teams. You will lead the creative learning plan for your designated brands, using cutting-edge quantitative/qualitative methodologies and emerging AI-enabled research to evaluate campaign performance. By translating complex evidence into clear, commercially relevant decisions, you will empower our marketing leaders and agencies to build stronger, insight-driven relationships with consumers worldwide.

Whether you are a seasoned insights professional looking to scale your impact across global brands, or an external leader passionate about CPG marketing excellence, this position offers a visible, highly collaborative platform to build organizational capability, champion test-and-learn cultures, and drive brand distinctiveness.

• Minimum
  
  Education Required:
  
  Bachelor’s degree in Consumer Insights, Market Research, Marketing, Media Analytics, Business Administration, or a closely related field. (A Master’s degree or specialized certification in a related discipline is a plus.)
• Minimum Years of Professional
  
  Experience:
  
  A minimum of 5 years of progressive, professional experience in consumer insights, market research, creative effectiveness, media analytics, or a related discipline.
• Core
  
  Experience:
  
  Demonstrated ownership of complex, cross-functional programs, including designing and interpreting qualitative and quantitative communication testing or campaign effectiveness studies.
• Partner & Agency Management:
  Strong record of leading external research agencies, vendors, and analytics partners to deliver high-quality, actionable outputs on time.
• Influence & Communication:
  Outstanding storytelling, facilitation, and executive-ready communication skills; proven ability to simplify analytical complexity and influence senior marketing stakeholders.
• Technical Savvy:
  Working knowledge of digital marketing, cross-channel measurement, experimental thinking, and solid data quality principles.

Preferred Qualifications

• Experience with in the CPG (Consumer Packaged Goods), food, retail, or a related highly consumer-focused sector.
• Experience operating within a highly matrixed or multi-market global organization.
• Familiarity with emerging AI-enabled research tools and advanced creative analytics methodologies.

Creative Excellence Strategy and Insights

• Own and Evolve the Agenda:
  Champion the creative excellence and evaluation agenda across priority Mars Snacking brands, markets, and channels, aligning learning priorities to overall business objectives.
• Synthesize Growth Opportunities:
  Integrate multi-source evidence (consumer, shopper, cultural, behavioral, and campaign performance) to identify growth areas and guide creative strategies.
• Commercially Relevant Guidance:
  Convert complex analytical findings into clear, direct, and actionable recommendations for senior marketing leaders and agency partners.

Measurement Leadership

• Campaign Evaluation:
  Lead the end-to-end design, commissioning, interpretation, and active rollout of communication testing and campaign learning programs.
• Set Rigorous Standards:
  Establish fit-for-purpose measurement frameworks and…