Senior Account Executive, Consumer Brands

Senior Account Executive

At MSL, we're on a mission to make every client more influential and a positive force of influence in the world. We're proud to partner with incredible brands, companies and leaders who want to push boundaries and create change – and we're looking for passionate creators and storytellers who want to do the same. A team of powerhouse professionals that is driven by three core values:
Leading, Learning and Loving. A team that has ranked us a "Best Place to Work" in the industry year over year.

MSL is currently seeking a digitally fluent Senior Account Executive for our Consumer Brands practice in our Chicago office. As an integral member of the team, this Senior Account Executive will help develop and implement social-first ideas and integrated communications programs that break through in culture. The role will also lead day-to-day account activities for iconic brands, with a sharp eye for the cultural conversations, influencers and digital behaviors shaping consumer attention.

If you thrive in a fast-paced environment and are excited to turn culture into work that earns attention, drives conversation and creates influence, we want you on the team. You should understand how the PESO ecosystem works together and bring hands-on experience across digital strategy and influencer marketing, from owned social and community content to influencer programs, earned media and paid amplification.

Details matter: you should be able to handle timelines and budgets, guide junior team members, work with senior leaders to move the work forward and present expertly to clients. If culture is the top of your social feed, you understand how people discover, share and act on ideas, and you are curious about how communications can shape what shows up in search, social and AI-powered answers, this is the place for you.

We offer a collaborative and creative environment that celebrates innovation, continuous learning and smart experimentation.

• Support the development and execution of social-first consumer communications programs and ideas across the PESO ecosystem
• Support influencer and creator strategy and handle execution of influencer, celebrity and talent programs from end to end
• Support owned social and community-led work, including content planning, channel activation and coordination with social, creative and media partners
• Stay close to culture, consumer behavior, platform shifts, influencer communities and emerging conversations
• Harness AI and LLM tools to accelerate research, ideation, drafting and analysis
• Collaborate across PR, social, influencer, creative, strategy, media and agency partner teams
• Develop in-person and virtual event execution logistics
• Write strong media, social and consumer-facing materials
• Support account management by leading client calls, developing clear recaps, handling project timelines and proactively driving next steps
• Develop program recap reports that connect performance metrics, cultural response and key takeaways to program impact and future optimization
• Support financial processes for client programs
• Conduct research for plan development
• Provide oversight, guidance and mentorship to junior team members
• Coordinate media and social monitoring and provide proactive updates, opportunities and thoughtful perspective for clients

BA/BS degree in a related field or equivalent relevant experience

2-3+ years of experience in PR, influencer marketing, digital strategy, social media or integrated communications; agency experience with CPG and/or retail brands and multicultural programming a plus

Strong understanding of the PESO model and how earned, shared, owned and paid channels work together to build visibility, credibility, participation and consumer action

Hands-on familiarity with digital and social work, from owned channel content and community engagement to influencer and creator programs

Creative problem solver with a strong pulse on culture who can turn trends, tensions and audience behavior into relevant ideas for brands

Curiosity about AI and LLM tools, including how communications, credible sources and earned media can shape brand discovery, visibility and understanding in AI-powered environments

Strong verbal communication skills, client presence and professionalism

Excellent writing, attention to detail, organization, multitasking and proactive project management skills

Flexibility to move between different tasks, collaborate across fields and pivot quickly based on…