Vice President of Growth Marketing

Position: VP of Growth Marketing
Status: Full-Time / Permanent / Exempt

This is a senior, high-visibility role reporting directly to the Chief Growth Officer, owning the demand engine for the SavATree brand. The mandate is to drive more qualified leads across ~100 owned & operated local branches at a cost-efficient ROAS target — while supporting LTV growth thru driving xsell/upsell services.

You will run a $15M+ budget that you will plan down to the branch level and deploy across channels, agencies, and contractors to support qualified lead gen while managing to cost-per-lead (CPL), Customer Acquisition Cost (CAC), and ROAS.

We are looking for a leader who sets demand strategy and sees around corners — not only an optimizer. You will be hands‑on and data‑rigorous but you will be expected to think bigger: where the next point of growth comes from, how we win local search, how we support must‑win markets, and how AI and automation will drive our success.

• Paid search and Google Local Services Ads (LSAs)
• Paid social
• Connected TV & video
• SEO, local and multi‑location SEO across ~100 branch markets
• Website and conversion‑rate optimization (CRO)
• Direct mail
• Print and offline advertising
• Offer testing
• Incrementality and ROI measurement
• Local media budget, pacing, and ROI — managed to CAC, CPL, and ROAS at the branch level
• Agency & contractor management and accountability
• Growing the recurring / subscriber base as a primary funnel objective

You'll partner closely with peer leaders in marketing to achieve success for the brand:

• Director of Brand & Integrated Marketing who drives campaign calendar, brand marketing, creative, product marketing, PR, organic social, de novo launch / field marketing
• VP CRM who drives automation & lifecycle via email/SMS lifecycle, CRM, and data pipelines for marketing

You will lead a team of three plus a roster of agencies and contractors. You'll have the latitude to shape, develop, and make changes to deliver outcomes.

We are a scaling company with industry leader category status, that has high growth expectations and the organizational ability to move quickly. We are data‑driven with access to the data you’ll need to succeed. This role’s executive sponsor operates with a highly aligned, loosely coupled approach to people management - the person in this role will have the latitude to move fast because they exhibit superior judgment and strategic thinking behind their decisions.

• Digital channel management– particularly in paid social and CTV, but also AdWords, Google LSAs, SEO
• Offline channels (direct mail, print, local radio)
• Multi‑location / field‑based business — ideally managing performance down to the location level
• Managing media investments to a CAC target and/or ROAS
• Experience developing incrementality and attribution measures of media & channel efficacy
• Building landing‑page experiences and running disciplined A/B testing to measure impact
• Managing agencies and contractors with a hands‑on approach — you drive accountability and continuous improvement in performance
• Treating ad copy and creative as a lever, not an afterthought — partnering with brand/creative to make ads more effective while respecting brand guidelines and how we show up
• Commercial / B2B demand generation (a plus)

• 10+ years in marketing with a focus on B2C customer acquisition / demand generation, including experience leading a team
• Experience in B2C multi‑location and/or field‑based businesses strongly preferred
• Deeply analytical, with a focus on CAC, CPL, ROAS, and measurable ROI
• Proven track record managing successful cross‑channel acquisition programs at scale
• Strong…