Senior Manager, Franchisee Paid Media

Threshold Brands, backed by private equity, is a powerhouse multi-brand franchisor boasting over $375 million in annual system-wide sales. Our impressive portfolio of 10 brands is dedicated to enhancing homeowners’ lives. Among our standout brands are Maid Pro, Men in Kilts Window Cleaning, Pest Master, USA Insulation, Plumbing Paramedics, Heating & Air Paramedics, Granite Garage Floors, Sir Grout, Mold Medics, and Miracle Method.

The role

• You are the person franchise owners trust with their paid media, and local is where this job is won.
• You will have a strong agency partner behind you, handling campaign builds, optimization, and daily execution.
• You own the franchisee relationship, make sure local advertising performs in every market, direct the agency's work, and lead a small in-house team.
• You also keep the agency and each brand's marketing leaders aligned, so national and local advertising work together.
• Because TMS is opt-in, our franchisees are clients who choose to work with us. This role exists to make sure that choice keeps paying off for them.
• It is a player-coach position: you will lead the most important franchisee conversations yourself and develop the team around you.
• You are an AI-forward team that likes to test new things. You will use AI tools in your daily work, and we expect you to keep finding new ways they can make the program faster and better for franchisees.

• Own franchisee relationships
• Serve as the main paid media contact for our highest-spend franchisees and those who need the most support.
• Explain performance in terms an owner cares about: leads, cost per lead, and booked jobs.
• Lead conversations about results, budgets, and strategy, including the difficult ones.
• Set clear, honest expectations about what paid media can and can't do.
• Onboard new franchisees into the program and make their first 90 days strong.
• Introduce franchisees who aren't yet enrolled to what TMS can do for their business.
• Own retention and participation for the paid media program.
• Present results and plans to brand leaders and franchise advisory councils.

• Be the local expert franchisees work with, backed by a strong agency that does the builds and optimization.
• Know what good looks like for a local service business:
  Local Services Ads, local search, and paid social inside a single territory.
• Bring each market's reality to the agency: territory boundaries, seasonality, competition, and service mix.
• Make sure small budgets work. Many franchisees spend modestly, and every dollar has to produce leads.
• Track results from lead to booked job, and get the agency moving quickly when a market under performs.
• Turn what works in one market into a playbook other franchisees can use.

• Manage two paid media team members who handle franchisee requests, reporting, and agency coordination.
• Coach the team on client communication through call shadowing, feedback, and regular one-on-ones.
• Set clear guidelines for when and how issues are escalated.
• Direct our agency partner.
• Manage the agency against a scorecard and agreed service levels.
• Review account performance and pacing, and keep quality high.
• Turn franchisee and brand priorities into clear direction for the agency.

• Work with the agency and each brand's marketing leaders as the agency develops brand-level paid media strategy.
• Review the agency's plans and pressure-test them against what you hear from franchisees.
• Track national ad fund paid media budgets and report results to brand leadership.
• Make sure national campaigns and local franchisee advertising support each other.

• Own monthly franchisee reporting and the request intake process.
• Build AI into how…