Market Research Analyst

Global bank's Brand Insights team and support key business initiatives across the Card and Personal Loans businesses through primary market research and strategic insights. This role will focus on managing brand health tracking programs, leading qualitative and quantitative research projects, and delivering actionable insights that inform brand, marketing, and business strategies.

• Manage and analyze brand health tracking studies to measure brand performance and identify opportunities for growth.
• Lead primary research initiatives, including qualitative and quantitative studies, from design through execution and reporting.
• Partner with marketing, advertising, media, and business teams to identify knowledge gaps and translate business needs into research objectives.
• Present insights and recommendations to stakeholders through clear storytelling and data-driven analysis.
• Support custom research projects focused on consumer perceptions, brand performance, and marketing effectiveness.

• 4+ years of experience in primary market research on the client or supplier side.
• Experience with brand health tracking, brand marketing insights, and custom research methodologies.
• Strong communication, presentation, and stakeholder management skills.
• Experience supporting ongoing tracking studies and translating findings into business recommendations.
• Financial services, lending, or personal loans research experience is a plus.