Senior Manager, Paid Media

• The Senior Manager, Paid Media leads paid media strategy and performance for a defined segment, developing, managing and optimizing campaigns across multiple channels including search, display, social media, programmatic advertising, OOH/DOOH, audio, influencer and other media.
• This role will work as part of a team, leveraging an in‑house team of paid media activation specialists and working alongside agency resources to ensure paid media efforts are cohesive, targeted and aligned with business goals.
• The role manages budget allocated by business lines, brand, field and campaigns, analyzes campaign performance and optimizes strategy for maximum ROI within that allocation.

• Develop and execute global and/or local multichannel paid media campaigns for your defined segment to drive business growth and reach target audiences.
• Partner with a team of in-house paid media activation specialists and manage agency resources to ensure effective, on‑time campaign delivery.
• Manage allocated paid media budgets to maximize ROI, including decisions on channel mix and spend allocation within that budget.
• Build the case for reallocated or additional investment when performance data supports it and present that case to the business lines, brand, field, or campaign stakeholders who control the budget.
• Collaborate with internal teams and external agencies to create compelling, effective advertising content.
• Develop audience targeting strategies using first‑ and third‑party data to improve campaign precision.
• Develop and implement retargeting strategies to re‑engage prospects at various funnel stages.
• Continuously test and optimize ad creative variants, targeting parameters and landing pages based on performance data.
• Analyze market trends, consumer behavior and the competitive landscape to adjust campaigns accordingly, and stay current with emerging ad platforms and technologies.
• Coordinate and align paid media efforts with the broader marketing calendar and campaign initiatives.
• Track, measure and report on campaign results, providing actionable insights to relevant stakeholders.
• Manage the financial accuracy of paid media campaigns, including spend pacing and reporting against allocated budget.
• Develop and maintain relationships with stakeholders, agencies, colleagues and third‑party vendors.
• Ensure compliance with data privacy regulations across all paid media activities.
• Implement process improvements and best practices to enhance operational efficiency.

• Bachelor's degree in business, finance, marketing, or advertising.
• Experience in B2B paid media strategy, activation and optimization.
• Experience working as part of a team.
• Experience using data to drive audience targeting and marketing recommendations.
• Deep hands‑on knowledge of paid media platforms covering search/social/display/programmatic.
• Excellent project management, communication, and collaboration skills.
• Proactive approach to problem‑solving, with strong analytical skills.
• Experience with content syndication programs and vendors preferred.
• Experience with programmatic platforms such as Stack Adapt preferred.
• Experience with ABM platforms such as 6
  
  Sense preferred.

This position does not provide visa sponsorship. Candidates must be authorized to work in the United States without sponsorship.

Estimated compensation for this position:  –  USD per year

Location:

On‑site – Atlanta, GA, Chicago, IL, Dallas, TX, Denver, CO

• 401(k) plan with matching company contributions
• Comprehensive Medical, Dental & Vision Care
• Paid parental leave at 100% of salary
• Paid Time Off and Company Holidays
• Early access to earned wages through Daily Pay

At JLL, we…