Media Senior Marketing Manager, Rare Disease

Join Amgens Mission of Serving Patients

At Amgen, if you feel like youre part of something bigger, its because you are. Our shared missionto serve patients living with serious illnesses drives all that we do.

Since 1980, weve helped pioneer the world of biotech in our fight against the worlds toughest diseases. With our focus on four therapeutic areas Oncology, Inflammation, General Medicine, and Rare Disease we reach millions of patients each year. As a member of the Amgen team, youll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, youll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Media Senior Marketing Manager, Rare Disease

Lets do this. Lets change the world. In this vital role you will be responsible for leading the planning and implementation of all media and media partnerships, critical to commercial success of Amgens Oncology brands. The media lead will support both consumer (DTC) and professionally-targeted (HCP) media strategies, investments and measurement. Critical to the role will be developing and evangelizing an in-depth understanding of the core targets, and extensive knowledge of the DTC and HCP media landscapes, both traditional and emerging.

• Support the development and implementation of innovative, powerful multi-channel media plans, including strategic partnerships with critical media outlets.
• Lead development of brand media briefs in partnership with brand teams.
• Manage all elements of brand media plans, including leading the agency to develop annual and in-year plans, that meets agreed objectives, tracking weekly, monthly and quarterly critical metrics and ensuring delivery on budget.
• Work across the RDBU portfolio, in partnership with the GCC Media Team, brand teams and agency, to optimize the portfolio media strategy, targeting and tactical brand plans to drive synergies, effectiveness and efficiencies.
• Lead strategic development and realization of media partnerships, improving return on investment, value and performance.
• Uncover insights to drive continuous optimization of media plans based on metrics, and ensure findings are shared and applied across brands.
• Leadership of media agency to hold them accountable to the highest standards of performance.
• In partnership with CD&A, develop and track metrics for media mix and media effectiveness, while linking to the KPIs and broader success metrics of the brand.
• Be the brand liaison and key support to Corporate advocacy, Patient advocacy and Sci Comm.
• Implement test and learns to support marketing innovation in media.
• Enhance processes to improve the way we operate with our media agency and deliver reporting, financials, and best practices for the brands.
• Drive media training initiatives to help upskill within the organization.
• Onboard new media partners on the Amgen processes.
• Support key GCC Media Enterprise projects and contribute to the future evolution of GCC Media
• Lead project management initiatives on new media assignments
• Attend external and internal training/conferences and share insights with GCC Team

We are all different, yet we all use our unique contributions to serve patients. The media driven professional we seek is a candidate with these qualifications.

• Doctorate degree and 2 years of client-side marketing/media and/or Agency Media
• Or
• Masters degree and 4 years of client-side marketing/media and/or Agency Media experience
• Or
• Bachelors degree and 6 years of client-side marketing/media and/or Agency Media experience
• Or
• Associates degree and 10 years of client-side marketing/media and/or Agency Media experience
• Or
• High school diploma / GED and 12 years of client-side marketing/media and/or Agency Media experience

• Deep HCP/DTC Marketing/Media Experience
• Technical competencies:
  Media targeting and segmentation, Multi-channel and Omni-Channel media plan development, media measurement/optimization, and agency leadership
• Expertise in DTC media planning and deliveries for traditional/linear/TV as well as digital channels
• Deep Experience designing and implementing HCP-targeted media efforts, including NPP activation of target lists, Third Party Agreements (TPA)…