Strategic Planning Director

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Full Time Management CHICAGO, Chicago, IL, US

Salary Range: $ To $ Annually

Strategic Planning Director

The Strategic Planning Director will be responsible for leading multicultural strategy and planning efforts across a portfolio of key client accounts, including Wells Fargo, U.S. Army, and other brands when needed. Based in our Chicago office, this role will provide strategic leadership, cross-functional collaboration, and oversight to ensure impactful, insight-driven work.

• Provide multicultural and Gen Z thought leadership to clients and agency partners
• Leverage storytelling to build deeper audience understanding, trust, relatability and drive multicultural recruitment and financial and home lending goals
• Generate a high level of passion among the entire team
• Work to keep simplicity and focus over time - always with an eye toward relevant creative output
• Use syndicated research tools to interpret and analyze propriety data through a multicultural lens
• Develop audience journey maps and culturally relevant communications frameworks
• Serve as a voice for our multicultural consumer and provide insight on brand alignment and strategy
• Collaborate with creative partners to ensure that all work is on plan, brand, and in culture
• Serve as a teacher and consultant to our creative team for strategy alignment
• Analyze data and create actionable insights for creative team
• Explain and communicate consumer nuances and behaviors to clients and partner agencies

• BA/BS Marketing, Business, Communication degree, or relevant area of coursework
• 10+ years of experience as a strategist or planner in an advertising agency environment
• Must have multicultural advertising experience targeting the Hispanic or African American consumer
• You are a passionate storyteller who loves bringing the consumer to each conversation
• You possess great ability to provide POVs (verbal and written), which are persuasive and inspiring
• Bilingual (Spanish/English) is a plus
• Demonstrates the ability to manage and energize teams around common goals
• Experienced using and interpreting syndicated research
• Ability to analyze and interpret information from a variety of sources, such as trade journals, research reports, white papers and cross-tabulated survey data
• Exhibits intense curiosity about human nature and the world we live in:
  Is observant, open-minded and receptive to new experiences
• Ability to effectively present research results to customers, clients and other agency employees.
• Self-directed and able to work independently

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360™ is one of the foremost agency leaders shaping the multicultural marketing industry. Equal parts integrated marketing agency and cultural hub, we specialize in giving brands a resonating voice to effectively speak to various cultural segments- both ethnic and consumer niche followings. As a multi-talented, multicultural agency, we offer a full spectrum of communication services. Find out more about us at

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360 offers a comprehensive benefit package including medical, dental and vision insurance, company paid life/AD&D, short-term and long-term disability, and a generous PTO and sick leave policy. In addition, we have some amazing agency perks including paid gym membership, summer hours, 17 paid holidays, and flexible schedules.

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360 is an Equal Opportunity Employer, EEO, AAE, MF/Disability/Vet.

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