Demand Generation Manager; Hybrid

Rewards Network is a fast-paced, restaurant-focused fintech company that connects restaurants with the world’s most powerful consumer loyalty programs to reward diners through card-linked offers. We are the leading capital provider for restaurants, and our partners—companies like United, Delta, Bilt, Fetch, and Rakuten—are the leaders in their industries. With a strong foundation built over four decades, Rewards Network has delivered enduring value to more than 100,000 restaurants.

Our Culture

At Rewards Network, you'll be part of a driven and diverse team that excels in collaboration, issue resolution, and taking ownership of both personal growth and the company's success. We take pride in partnering with the world's most powerful loyalty programs to drive full-price paying customers to local restaurants through marketing services and flexible funding options. Our engaging and rewarding environment is designed to help you gain your full potential.

Job Overview

The Demand Generation Manager is responsible for building, executing, and optimizing B2B acquisition programs that generate qualified restaurant leads, improve funnel visibility, and move prospects from awareness to opportunity through measurable campaign performance.

This role owns full-funnel campaign and acquisition strategy across paid, email, SEO/content, and targeted outbound support, with clear accountability for lead quality, conversion, source performance, reporting, and demand generation outcomes across all channels. The Demand Generation Manager also collaborates closely with sales teams, and inside & outside sales leadership to share performance insights, strengthen lead follow-up, identify conversion opportunities, and ensure marketing efforts are aligned to revenue priorities.

This is a hybrid position and requires in-office presence Tuesday through Thursday each week in Chicago.

• Own demand generation strategy, including ICP and segmentation, campaign calendar planning, lead-source strategy, and acquisition programs across paid, email, SEO/content, event follow-up, and targeted outbound support.
• Build and optimize nurture strategies that move restaurant prospects through the funnel, including audience segmentation, message testing, lead scoring inputs, and coordinated handoff points with sales development and sales teams.
• Manage digital advertising efforts, including paid advertising, SEO, and organic content, with accountability for budget pacing, performance optimization, and lead quality.
• Develop and execute short- and long-term marketing campaigns in partnership with marketing strategy, creative, content, product, and channel teams.
• Lead demand generation follow-up strategy for trade shows and events, including post-event acquisition planning, sales enablement, lead routing, and performance reporting.
• Manage campaign timelines, deliverables, and cross-functional workflows to ensure projects are completed accurately, on time, and aligned to business objectives.
• Monitor prospect database health, lead source performance, SDR handoff processes, and speed-to-lead effectiveness to improve funnel movement and source attribution clarity.
• Track, analyze, and report on campaign performance using Salesforce, Marketing Cloud, Domo, and other reporting inputs; build clear reporting views and insights for marketing and sales leadership, and provide recommendations to improve conversion, engagement, ROI, pipeline influence, and MQL-to-opportunity-to-deal movement.
• Use A/B testing, conversion analysis, and closed-loop reporting to refine demand generation strategies and improve campaign efficiency over time.
• Ensure consistent brand messaging across channels, including sales enablement…