Senior Manager, Annual Giving

Responsibilities

• Develop and execute a comprehensive annual giving strategy aligned with institutional fundraising goals.
• Establish an annual plan for cultivation, solicitation, and general stewardship of everyday donors.
• Integrate annual giving efforts with major gifts, donor stewardship, and engagement strategies to strengthen the donor pipeline.
• Lead and project manage all annual giving campaigns, including digital, direct mail, email, phone, crowdfunding, and flash campaigns.
• Partner with Prospect Strategy Manager to track, analyze, and report on campaign performance, donor behavior, and key fundraising metrics to inform strategy.
• Continuously optimize campaigns using data-driven insights and best practices.
• Build and strengthen relationships with alumni, donors, and friends to increase philanthropic engagement and retention.
• Oversee strategies for donor segmentation, engagement, and marketing giving societies within annual giving.
• Partner with the Stewardship and Impact Manager to ensure meaningful and consistent donor stewardship.
• Manage a portfolio of 10-25 leadership-level donors, bridging annual and major gifts by identifying prospects for pipeline growth.
• Partner with Advancement colleagues and campus collaborators to promote a culture of philanthropy and engagement.
• Serve as a strategic partner in an Engagement Center, supporting innovative approaches to constituent outreach and cultivation.
• Provide guidance and input on student worker roles and engagement strategies.
• Collaborate with the Advancement Operations team to support database maintenance, reporting, and prospect data needs.
• Serve as a liaison to internal and external partners, including University Marketing & Communications, North Park Theological Seminary, business office and financial aid, athletics, and external vendors such as freelance creators and printers.
• Ensure accuracy, consistency, and effectiveness across all fundraising operations and communications.

• Bachelor's degree
• Experience in non-profit development and annual giving, with preference for higher education.
• Strong interpersonal, written, and verbal communication skills.
• Demonstrated ability to manage multiple projects with strong attention to detail and organization.
• Proven ability to meet quantitative and qualitative goals.
• Experience with digital fundraising tools and platforms.
• Proficiency in Microsoft Office 365
• Personal commitment to North Park’s mission of Christian higher education.
• Experience with Raiser’s Edge NXT or a similar CRM system (Preferred).
• Strong analytical and technical skills, including data querying, reporting, and performance analysis (Preferred).