Associate Director, Global Consumer Foresight & Marketplace Strategy

Job Description

Associate Director, Global Consumer Foresight & Marketplace Strategy will be responsible for championing the consumer and leading trends and foresight work for Global Enterprise - from research to strategy development. This position will support the development of our organizational consumer trend north star to inform strategic planning at the enterprise level with relevant click-ins and pivots to meaningfully localize for consumers across the globe.

This individual will work closely with the corporate strategy function, innovation teams, region consumer insights and R&D teams. This is a crucial enterprise role in which relationships and leadership presence will be key to influence. This individual must operate with an enterprise business performance mindset, with the ability to translate learning to local insights and implications. This role will ensure consistent consumer-informed decisions that future-proof our brands, and in turn Kraft Heinz overall.

This is not a solely market research role. The Associate Director, Global Consumer Foresight & Marketplace Strategy is a strategist with strong research expertise – this person must have a holistic understanding of how businesses grow, alongside a keen understanding of data and tools available to build a strong consumer foundation to build future strategy.

This position reports into the Director, Consumer Foresight & Marketplace Strategy, and sits within the Global Growth Organization.

• Synthesize information and build data-informed perspectives to inform the strategic planning processes.
• Represent consumer expertise globally considering the intersection of macroeconomics, marketplace dynamics, structural shifts, and consumer attitudes and behaviors today and tomorrow as a result.
• Lead and implement highly visible enterprise learning plans and trend deep dives to inform innovation platform development and existing business strategy across the global portfolio.
• Connect consumer, culinary, and cultural trends trends to broader consumer motivations and translate signals in culture into strategic opportunities for Kraft Heinz.
• Build upon existing trends and foresight capabilities by vetting and onboarding new technologies and data sources to develop best-in-class methodologies. Constantly evaluates supplier partners to ensure cutting-edge methods.
• Ensure that the consumer is at the forefront, living principles, inspiring change, pivoting, and communicating as new learning and consumer understanding is gleaned.
• Requires working in high levels of ambiguity, and working with the broader team to define strategic direction for growth opportunities 1-10 years out.

• At least ten (10+) years in a strategic insights/consumer research or trends-focused role, preferably at a CPG manufacturer, or 7+ years with a combination of supplier, agency, and manufacturer-side insights experience showcasing increasing responsibilities and scope.
• Comfort with both leading custom research and synthesizing secondary data sources to tell a holistic story and influence an organization.
• Meaningful experience in the consumer insights space; able to break historical ways of working, experiment, and drive agility. Mastery of common qualitative and quantitative market research methods, alongside willingness to experiment and try new methods.
• Proven ability to distill cultural, consumer, and culinary trends to drive impact into innovation pipelines, product development, business strategy, and M&A planning.
• Experience tailoring content for diverse audiences, ranging from external customers to executive leadership team.
• High level of tolerance for working in ambiguity, leading change, and…