Visual Merchandising Manager - US East Coast
Listed on 2026-02-09
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Retail
Retail Marketing -
Creative Arts/Media
Overview
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New RoleThe Visual Merchandising Manager – East Coast Retail is responsible for executing and contributing to the visual strategy for our Harry Potter stores, setting standards for brand presentation and in-store storytelling across multiple retail locations. This role ensures that product placement, seasonal displays and visual standards reflect the brand identity while driving commercial performance. The position requires a creative and detail-oriented leader who can translate brand standards set by the Senior Manager, Visual Merchandising – Worldwide Tours & Retail into compelling visual displays, partner cross-functionally with product teams to continually exceed expectations and guide and inspire store visual teams to deliver consistent, high-quality stores.
The role will support all existing US Harry Potter shops and contribute to the growth of the region by supporting the Director in new projects and stores. The Visual Merchandising Manager will lead a small team of creative Visual Merchandisers to execute in-store projects and analyze sales data to inform decision making.
This role can be based in either New York or Chicago
YourKey Responsibilities
- Visual Management
- Execute the global visual merchandising strategy set across all East Coast Retail locations and future US stores in alignment with direction from the Senior Manager, Visual Merchandising.
- Adapt central visual guidelines for local market while maintaining brand standards, product presentation and immersive storytelling through product and window displays.
- Lead visual projects, product launch placement and execution, as well as any promotional displays across US stores, ensuring timely and accurate delivery of all visual requirements.
- Remain up-to-date on knowledge of Harry Potter IP, trends in the market and observe guest expectations to inform visual decisions that enhance the in-store experience.
- Be proactive in the approach, source opportunities for improvement, create action plans and execute with the Visual team to ensure commercial success and high presentation standards.
- Actively contribute to new store projects in the US, providing design guidance, feedback from current store operations and taking a leading role in execution of store launches.
- Oversee the implementation and installation of in-store POS and graphics to comply with strict brand guidelines.
- Operations
- Partner with Senior Manager, Visual Merchandising to develop weekly and monthly visual action plans for stores, outlining priorities, timelines and detailed lists of priorities for updates to Director.
- Conduct regular store walks to assess visual standards, identify improvements and support leaders in maintaining consistent execution.
- Oversee all visual merchandising logistics with Senior VM for all locations including display props, shipment coordination, fixture needs and seasonal changes.
- Ensure stores meet required presentation and safety standards with visual setups, fixtures & displays.
- Lead all in-store seasonal launches including holidays, new ranges, marketing activations and store refresh opportunities.
- Manage timelines, resources and communication plans for all East Coast visual projects, partnering with Visual Merchandising team for execution.
- Maintain clear documentation of visual standards, planograms and store layouts.
- Ensure visual planning considers labor efficiency, installation costs and operational impact.
- Commercial
- Monitor sales…
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