Sales Advisor

As a Sales Advisor, you’ll be responsible for providing excellent customer service, welcoming and guiding customers through your store to actively sell our products, and providing support and guidance. You will use your fashion and product knowledge to offer customers all the relevant information needed for the best experience. Additionally, you will work on garment refill and care, presentation, and contribute to a clean and tidy sales floor and back‑of‑house, working closely with the rest of your store team to deliver an excellent customer experience.

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities:

• Provide excellent customer service: welcoming and guiding customers through the store and OMNI experience, supporting them with direct customer service.
• Engage and have conversations with customers to provide excellent service.
• Guide customers through our fashion trends, stories, and products in all areas of the store.
• Effectively promote and sell our products to customers.
• Actively promote our Customer Loyalty App (Hello Member) and in‑store sustainability initiatives.
• Represent yourself and the H&M brand positively during all customer interactions.
• Support commercial or operational actions to reach sales targets with the store management team.

• Provide excellent customer service: welcoming and guiding customers through the store and OMNI experience where available, supporting them with direct customer service.
• Willingness to engage and have conversations with customers to provide excellent service.
• Guide customers through our fashion trends, stories, and products in all areas of the store.
• Effectively promote and sell our products to customers.
• Actively promote our Customer Loyalty App (Hello Member) and in‑store sustainability initiatives.
• Represent yourself and the H&M brand positively during all customer interactions.
• Support commercial or operational actions to reach sales targets with store management team.

• Keep up‑to‑date with the fashion scene, trends, tendencies, styles, brands, products, competitors, and relevant influencers.
• Use your product and fashion knowledge to share relevant information with customers.

• Retain and share your service, fashion, and store operations knowledge and skills with colleagues.
• Follow all procedures, routines, and legal requirements in all areas of the store.
• Give and receive feedback with your colleagues to learn, develop, and support each other.
• Participate in available onboarding, introduction processes, and trainings and courses relevant to your role and future development.

• Complete the full garment cycle from unpacking and refill to steaming and ensure good garment care.
• Operate fitting room and checkout areas according to best practice and processes.
• Contribute to a clean and tidy sales floor and back‑of‑house (including stockrooms).
• Support garment presentation, execution, and maintain attractive merchandise displays, clear trends and stories according to visual and commercial guidelines.
• Ensure good stock levels with replenishment routines on the sales floor.
• Maintain best practice for any in‑store OMNI services and in‑store tech services/tools (Instore Care App, Click & Collect, Smart Store, etc.).
• Support opening and closing of the store.
• Follow all health and safety guidelines and legal requirements applicable to the role and responsibilities.

• Passionate about fashion and everything we create in‑store.
• Motivated by giving customers a great experience.
• Communicative, creative, curious, motivated, flexible, decisive, and action‑oriented.
• Enjoy working in a collaborative and dynamic environment.
• Have sales experience in a dynamic and collaborative environment that you can apply to this role.
• Experience working with customer service in fashion, retail, or other service‑related industries.

• We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability.
• We pride ourselves on…