Manager, Wholesale Field Sales

Job Title:

Manager, Wholesale Field Sales

Primary

Purpose:

Own and drive field level execution, productivity, and profitability across Wholesale accounts by leading the field sales team, managing allocated budgets, and serving as the primary link between brand strategy and in-store performance. Coverage focus on brand key markets: NY, CA, TX & FL.

• Lead and manage the Wholesale field team of Brand Managers, as well as third‑party store support, through consistent market rotations to gather store feedback, build relationships, and drive business performance.
• Ensure consistent execution of sales priorities, brand visual standards, and account strategies across all assigned Wholesale doors.
• Maintain regular communication with stores and develop strong relationships with regional and store leadership through market visits, performance sharing, and ongoing collaboration.
• Train store teams and third‑party support on product knowledge (PK) and visual merchandising (VM), ensuring brand standards are consistently executed in‑store.

• Partner with the Planning team to monitor regional door productivity and profitability across the total Wholesale business.
• Manage the third‑party store support budget, ensuring optimized allocation of resources to drive return on investment and improve door performance.

• Partner with internal teams to develop Wholesale‑specific visual directives and training tools aligned to account and channel needs.
• Work closely with internal partners to create, implement, and evolve Wholesale selling ceremony and training initiatives.
• Ensure alignment between brand strategy and field execution through ongoing communication, reporting, and feedback.

• Provide the field sales team with macro product feedback, competitive selling references, and identified opportunities to impact business.
• Deliver in‑market feedback on assortments, including strengths, product gaps, and pricing relative to the competitive landscape.
• Maintain awareness of competitive trends, pricing, promotions, and in‑store initiatives through regular market visits and competitor analysis.
• Communicate significant competitive activity and market insights to sales team through structured reporting and regular updates.
• Support and execute all in‑store marketing activations, ensuring timely and accurate implementation at the store level.
• Partner with internal teams to ensure activations align with Wholesale strategy and brand objectives.

Courage
:
Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Creativity
:
Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value‑added in brainstorming settings.

Customer Focus
:
Is dedicated to meeting the expectations and requirements of internal and external customers; gets first‑hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.

Dealing with Ambiguity
:
Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

Drive for Results
:
Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom‑line oriented; steadfastly pushes self and others for results.

Interpersonal Savvy
:
Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and…