Media Solutions Account Manager - CPG

Overview

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. We design and develop labeling and functional materials, RFID inlays and tags, software applications that connect the physical and digital, and offerings that enhance branded packaging and carry or display information that improves the customer experience.

Serving industries worldwide—including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive—we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2024 were $8.8 billion. Learn more at

The Account Manager plays a key role in managing and supporting Retailer and CPG funded Shopper Marketing initiatives leveraging Vestcom Media Solutions (VMS). Client and/or Territory assignment and scope will vary based on the account opportunities and candidate background. This role is charged with shelf edge campaign planning between the CPG and Retailer teams as well as driving the internal campaign support across Vestcom departments.

This role supports the primary sales team and requires the ability to meet and strategize with clients, have a detailed knowledge of the various products and services across the Vestcom Media Solutions scope. The Account Manager will work with a diverse mix of CPG shopper marketing teams and retailer merchandising and pricing stakeholders. This role oversees and supports the event execution process and coordination of VMS campaigns, as well as identifies and enables continued process improvement and fosters adoption of key Vestcom tools for the Walgreens account.

This role will independently own and manage all assigned duties with support from Campaign Specialists and Delivery Coordinators. Primary working relationships will exist with all necessary customer contacts. Will report into the Commercial Sales organization and will be responsible for providing input into and executing the strategic account plan developed by the Commercial Sales management team. Will also work closely with Vestcom’s other Vestcom Media Solutions teams:
Client Experience, IT, Creative, product delivery and other teams across all Vestcom solutions and customer deliverables.

• Business Planning
  • Partner with Sales Directors to plan key client deliverables for the quarter and calendar year.
  • Support Sales Directors on new business initiatives as requested.
  • Support meeting preparation with CPG/Retailer analysis on YTD volume and engagement.
  • Customize VMS sales presentation decks to support given sales opportunities.
  • Generate leads on New Item support, digital overlays and shopper theme campaigns as needed for assigned retailers.
  • Effectively troubleshoot client questions/concerns by engaging internal team members as needed.
  • Take lead on meeting follow-up (written), issue reports and next steps, create timelines and task lists as needed.
  • Build retailer and CPG relationships to cultivate sales opportunities and advise VMS/Sales team of any relevant changes.
• Program Management
  • Remote or on-site owner and expert for the internal contacts and campaign process for VMS events and programs.
  • Develop and maintain working relationships with both client and Vestcom internal event execution stakeholders.
  • Maintain professional written and verbal communication both internally and externally.
  • Maintain regular communication across the VMS assigned team, including Sales team & Sales leadership for account-specific items, Delivery Leadership and peer Account Managers for execution and process improvement.

Bachelor's degree in business, marketing, or related field preferred

• At least 3+ years related business experience and/or training; or an equivalent combination of education and work experience. Previous media/retail…