Associate Sales Director, New Business Development

Associate Sales Director, New Business Development

• Full-time
• Compensation: USD 98,000 - USD 125,000 - yearly

Location:

US Remote (Must be in US at time of application to be considered)

About This Job

Nielsen

IQ’s sales team is the growth engine of the company, and this role is built for pure new business acquisition. As an Associate Sales Director (Tech & Durables), you will be responsible for 100% new logo hunting—opening doors, creating demand, and landing net‑new accounts with a smart, strategic approach. This is not a dialing‑for‑dollars role; we’re looking for someone who works intentionally and strategically, builds momentum through strong positioning, and is committed to the long‑term journey.

This role is ideal for a seller who lives and breathes retail specifically consumer electronics and digital commerce—including e‑commerce, DTC, Tik Tok Shop, and broader digital ecosystems—and knows how to translate those motions into high‑impact commercial wins for Nielsen

IQ’s Tech & Durables solutions.

• Own the end‑to‑end new logo motion, from prospecting and positioning through close.
• Develop and execute a new‑business strategy that consistently builds and converts a strong pipeline of net‑new opportunities.
• Identify and engage new budget holders and senior decision‑makers.
• Generate and qualify strategic leads that drive sustainable growth.
• Create compelling sell‑in stories that connect client challenges, market dynamics, and Nielsen
  
  IQ’s solutions—especially across digital commerce.
• Launch Nielsen
  
  IQ solutions into new markets and accounts, turning interest into signed agreements.
• Identify whitespace opportunities and build focused strategies to penetrate priority segments and verticals.
• Demonstrate deep understanding of client industries, competitive dynamics, and market trends.
• Communicate Nielsen
  
  IQ thought leadership and innovation in a way that earns trust and accelerates decision‑making.
• Anticipate client needs and proactively position solutions that solve real business problems.

Commercial Execution

• Maintain disciplined pipeline management and accurate forecasting using CRM and internal sales tools.
• Lead commercial negotiations for new agreements, including pricing strategy and deal structure.
• Partner closely with marketing and demand generation teams to align outbound efforts, campaigns, and account‑based plays that drive meetings and pipeline.

• 5–7 years of relevant experience in sales, analytics, insights, or related fields.
• Proven track record of closing net‑new business and exceeding quota.
• Strong executive‑level communication, influencing, and presentation skills.
• Comfortable operating in ambiguity and building structure where it doesn’t exist.
• Expert storyteller with a consultative, solutions‑based selling approach.
• Solid understanding of data, analytics, and insight‑led decision making.
• High cultural IQ and strong interpersonal skills for cross‑functional collaboration.
• Comprehensive healthcare plan (medical, Rx, dental and vision).
• Flexible spending accounts and Health Savings Account (including company contributions).
• Life and AD&D insurance.
• 401(k) retirement plan including company matching contributions.
• Disability insurance.
• Tuition Reimbursement.

This role has a market-competitive salary with an anticipated base compensation of the following range: $98,000 - $125,000
. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location.
This role might be eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more.

• Flexible working environment
• Volunteer time off

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of…