Specialist - Sales Support 4B

Specialist - Sales Support Ready to turn bold ideas into real-world impact?

At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform ther tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges.

If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment.

Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises.

Get to know us at  and on Linked In, You Tube, X, and Facebook.

Job Description

Role Overview :
The Demand Generation Representative is responsible for driving qualified pipeline by procuring effective Prospect meetings through account spread strategy within named accounts, generating multiple stakeholder meetings, and progressing opportunities to Stage 2 qualification for Sales. This role partners closely with Sales Representatives to build deep account penetration through multi-touch, multi-channel outbound campaigns.

Key Objectives & Targets (Quarterly Benchmarks):

Prospect Meetings Booked for Sales Directors Account Penetration (Account Spread):
Engage multiple contacts per target account

Own Opportunity Progression:
Coordinate with Sales counterpart to Work beyond initial meetings

Sales Alignment: 100% of opportunities handed over with documented context, pain points, and stakeholder map

Core Responsibilities:

1. Account Spread & Stakeholder Mapping Execute Multi- channel Outbound Campaigns Drive multiple meetings/interactions per account to create momentum for Sales
2. Outbound Execution (Multi-Touch, Multi-Channel)
Design and execute multi-touch outbound campaigns across:

Linked In (connection requests, messaging, engagement)
Email sequences

Cold calling

Run persona-based and account-based sequences, not generic blasts
3. Intelligent Email & Messaging Strategy Build and optimize email sequences using:

Relevant outbound triggers (job changes, funding, tech stack shifts, ERP/CRM upgrades, compliance needs, growth signals)
Strong hooks tied to role-specific pain points

Continuously test subject lines, messaging angles
4. Calling & Live Prospecting Confident cold calling with the ability to:

Open conversations with value-based hooks

Handle objections professionally

Secure meetings with senior stakeholders

Maintain consistent call activity aligned to target accounts
5. Linked In & Data Skills Advanced Linked In prospecting:

Boolean searches

Account-based lead identification

Engagement-driven outreach

Use data scraping and enrichment tools to:

Build accurate contact lists

Maintain CRM hygiene

Identify net-new buying centers
6. Sales Collaboration (Consultative Approach)
Act as a trusted partner to Sales Representatives Conduct regular syncs with Sales to:

Align on target accounts

Share account insights and engagement signals

Adjust outreach based on deal strategy

Maintain detailed notes, call summaries, and account intelligence in CRMRequired Skills & Experience2–4 years of Demand Gen / SDR / BDR experience in B2B SaaS (Prior experience in ERP, CRM, or enterprise SaaS environments is mandatory)
Strong understanding of:

Account-Based Marketing (ABM)
Buying committees in mid-market or enterprise deals

Proven ability to:

Book meetings with multiple stakeholders in the same account

Progress opportunities beyond initial discovery

Technical & Tooling Skills

CRM experience (Salesforce, Hub Spot, or similar)
Sales engagement tools (Outreach, Salesloft, Apollo, etc.)Linked…