Salesforce Manufacturing Business Development Senior Manager

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The Business Development Senior Manager is a senior-level commercial leader responsible for driving strategic growth initiatives, expanding market presence, and securing new business opportunities within the manufacturing sector. This individual will function as both a subject matter expert (SME) in manufacturing domain solutions and a Salesforce CRM digital capabilities specialist, leveraging deep platform knowledge and established Salesforce ecosystem relationships to generate high-value engagements.

This role requires exceptional commercial acumen, a proven track record of exceeding $10M+ in annual bookings, and the ability to position complex, technology-enabled solutions to executive-level buyers.

Key Responsibilities

1. Strategic Sales & Revenue Growth

* Develop, execute, and manage a comprehensive go-to-market strategy targeting manufacturing clients across segments (industrial, discrete, process, automotive, equipment, distribution, etc.).

* Consistently deliver or exceed annual sales targets, with demonstrated ability to generate $10M+ in new bookings annually.

* Identify, qualify, and close complex digital transformation opportunities leveraging Salesforce CRM capabilities and related platform solutions.

* Maintain a robust pipeline and manage the full enterprise sales lifecycle from prospecting to deal closure.

2. Salesforce CRM Expertise

* Serve as an internal and client-facing Salesforce SME, demonstrating deep knowledge of:

* Sales Cloud, Service Cloud, and Manufacturing Cloud

* CPQ & Billing

* Experience Cloud

* Data Cloud & integration

* Industry-specific accelerators and solutions

* Translate Salesforce capabilities into manufacturing-specific business value, ROI cases, and transformation roadmaps.

* Leverage an established network of Salesforce contacts-alliances, partner managers, product teams, and industry specialists-to accelerate joint pursuits and co-selling motions.

* Partner with Salesforce account executives, RVPs, and industry specialists to co-develop territory plans and shared sales strategies.

3. Market Expansion & Opportunity Identification

* Conduct market analysis to identify emerging trends, competitive shifts, digital adoption patterns, and manufacturing industry priorities.

* Prospect and develop relationships with C-suite executives, operational leaders, and digital transformation stakeholders.

* Develop account penetration plans for target manufacturers and large-scale enterprise accounts.

* Position the organization as a trusted advisor by articulating industry challenges and recommending tailored manufacturing solutions.

4. Relationship Management & Account Leadership

* Build, nurture, and expand long-term client relationships, ensuring exceptional client experience from initial engagement through deal execution.

* Develop account strategies aligned with customer business objectives and manufacturing-specific requirements.

* Collaborate with delivery, product, and marketing teams to ensure client expectations are met and exceeded.

* Represent the organization at Salesforce and manufacturing industry events, conferences, and partner forums.

5. Proposal, Contracting & Deal Structuring

* Lead proposal development, RFP responses, value propositions, and solution shaping activities with cross-functional support.

* Construct business cases, pricing structures, and long-term engagement models that address client needs and profitability targets.

* Negotiate commercial terms and contracts with enterprise clients, ensuring alignment with organizational goals.

Required Qualifications

Experience & Track Record

* 5+ years of direct business development, enterprise sales, or strategic growth experience within the manufacturing industry or manufacturing technology space.

* Demonstrated track record of consistently achieving $10M+ in annual bookings.

* Experience selling Salesforce-based solutions, digital transformation programs, or enterprise SaaS technologies to large manufacturers.

* Proven success managing executive-level sales cycles and closing high-value, multi-year engagements.

Technical & Industry Expertise

* Deep expertise in Salesforce CRM digital capabilities, including hands-on understanding of platform architecture, data models, integrations, and manufacturing-specific modules.

* Strong knowledge of manufacturing operational processes, such as supply chain management, production operations, quality management, aftermarket service, field operations, and digital factory strategies.

* Understanding of the broader digital ecosystem (ERP systems, IoT platforms, MES/MOM systems, analytics tools, etc.) and how they integrate with…