Associate Account Executive; marketing

The Associate Account Executive (AAE) key role is to provide sales support for Account Executives (AE) within Client. As the right hand of the AE, the AAE focus is to grow revenue by generating new business, retaining existing clients, and growing business across both multimedia and addressable products in the client portfolio of properties including domestic broadcast television networks. While all AAEs are empowered to drive both addressable and multimedia revenue, the allotment of sales focus against each is left to the guidance of the local management team.

As a rising sales lead, the AAE is expected to understand key sales drivers for the total business (multimedia & addressable) and will drive accountability & clarity of account ownership within allocated customer relationship management platforms (ex. salesforce) for both the AE & AAE.

AAE coordinates marketing & planning to answer RFP's, create pitches and respond to marketing briefs with sales comm, insights and marketing solutions teams. The AAE understands the total book of business (linear & digital) to identify new opportunities for their clients before an RFP is delivered. Partner with Insights team to develop & coordinate qualitative information associated as part of pre-sale planning and deck completion.

The AAE should NOT build plans, but can help coordinate and align with the planning team. the AAE may start prospecting activities on new business (with supervisor approval). In addition to prospecting, AAE can also be empowered to lead sales efforts on specific accounts (ex. build plans, pitch, and selling activities).

AAE delivers white glove customer service to its clients/agency, working with marketing, ad ops and research teams to ensure that the campaign elements are delivered on in full. Preparation of deal memos & coordination of "Playbooks for larger campaigns" should be facilitated by the AAE, and weekly agency status calls or emails on ratings/reporting on campaigns may be led by the AAE.

Coordination with ad ops on liability and campaign delivery is critical to ensure revenue is recognized. AAE also to check plans are booked in the system, confirmed schedules, alignment on CPMs and ensure all the sponsorship elements are getting executed.

AAE works alongside the AE to ensure that a renewal of the deal is likely and/or that the client will want to continue to do business with client. Responsibilities include coordinating with the sales comm & marketing teams on all recap sites/decks, as well as with research on any custom studies, EDO results or reporting. The AAE can also organize pulling of video clips to be shared with the agency and providing topline success stories as well (in some specific cases, the AAE might be required).

• 4+ years of relevant experience
• Experience with in Linear and/or Digital platforms
• Demonstrate proficiency in media math and analysis
• Ability to manipulate data for analysis and presentation
• Saleshub/Salesforce experience a strong plus

• Proven strategic thinker with the ability to analyze data and translate it into specific and measurable tactics, actions, and outcomes
• Problem solver with the ability to collaborate and work across functions
• Understanding of how our clients set priorities and performance goals, and how we can align our product portfolio to best fulfill those needs
• Excellent written, verbal and interpersonal communication skills
• Exceptional organizational and prioritization abilities
  
  Ability to multi-task, make decisions and manage at entrepreneurial speed

Required

Education:

BA/BS