Assistant Sales Manager

Role & responsibilities

We are looking for a high-energy, result-driven Area Sales Manager to lead and grow our sales operations across the South Karnataka territory. The ideal candidate will manage distributor and retail networks, drive both B2B institutional sales and channel sales, and build strong brand presence for Ashok Notebooks and Scriby in the region.

• Achieve monthly and quarterly sales targets for the allocated territory across retail, wholesale, and institutional segments
• Identify and onboard new distributors, retail chains, stationery stores, schools, colleges, and corporate accounts
• Drive sales of the full product range notebooks, journals, diaries, spiral/wire-o notebooks, registers, account books, notepads, and multi-subject notebooks
• Develop and execute a territory-level sales plan aligned with overall company targets
• Track competitor activity — pricing, product launches, trade schemes, and distributor relationships
• Prepare and submit weekly/monthly sales reports, beat plans, and collection reports to the management
• Gather customer feedback and share actionable insights with the product and marketing teams.
• Execute BTL (Below-The-Line) activities — in-store branding, school/college activations, trade promotions — to build the Scriby and Ashok Notebooks brand in South Karnataka

• Lead, train, and mentor a team of Sales Representatives / Sales Officers in the territory
• Set daily/weekly/monthly targets for the team, track performance, and provide regular coaching
• Conduct regular field accompaniments and performance reviews

• Bachelor's degree in Business Administration, Marketing, or a related field

• 3–8 years of sales experience, preferably in stationery, FMCG, publishing, paper products, or education supplies
• Proven track record of managing a territory, distributor network, and a field sales team
• Experience in institutional / B2B sales is a strong advantage

• Strong leadership, communication, and negotiation skills
• Good understanding of the south Karnataka retail and institutional market landscape
• Proficiency in basic CRM/reporting tools
• Ability to travel extensively within the territory
• Self-motivated with a target-driven mindset

• Kannada proficiency is mandatory
  ;
  English and Hindi are preferred