Director of Sales & Business Development

Director of Sales & Business Development

Role Overview

Company Name: tastyfx
Role: Director of Sales & Business Development
Location: Chicago, IL – Hybrid (3 days/week in office)
Licensure: Series 3 + Series 34 (must be willing to obtain if not currently held)

The Director of Sales & Business Development owns tastyfx's commercial growth strategy, with primary focus on new client acquisition and market share expansion in the $500M US retail forex market. This role leads both retail client acquisition and emerging institutional/corporate business development, directly competing against  and OANDA for high-value traders and introducing broker relationships.

This is a player/coach role, where you'll personally develop and close high-value opportunities while building and leading a team capable of scaling our acquisition engine. Success in this role directly impacts tastyfx's revenue trajectory and strategic position within IG Group's North American portfolio.

• Own new funded account targets through coordinated sales‑marketing efforts and direct business development
• Personally develop and close high-value accounts ($50k+ deposits) and corporate/institutional relationships
• Build outbound prospecting motion targeting active traders at competitor platforms
• Identify and convert introducing broker, API partner, and affiliate relationships
• Develop competitive positioning and sales materials to win against  and OANDA
• Lead and develop a team including Premium Client Manager, Business Development, and Client Acquisition associates
• Implement sales playbooks, pipeline management, and performance accountability
• Build team capability to independently handle client lifecycle from prospect to active trader
• Hire and develop talent to scale acquisition capacity

• Maximize application-to-funding conversion through systematic funnel analysis
• Drive adoption of premium offerings (Prime, MT5, Zero+) among new and existing clients
• Coordinate with tastytrade leadership on cross‑sell opportunities and ecosystem integration
• Execute 2-3 strategic business development initiatives per quarter with defined metrics

• 5+ years in financial services sales with proven track record of exceeding new business targets in forex, futures, or brokerage
• Licensure:
  Series 3 and 34 (must be willing to obtain if not currently held)
• Direct experience acquiring and closing high-value clients ($100k+ accounts) and/or institutional relationships
• Demonstrated ability to build outbound sales motion—not just manage inbound leads
• Strong understanding of retail trading lifecycle: account opening, funding, platform adoption, retention
• Experience managing sales teams with clear pipeline discipline and performance accountability
• Relationship-building skills spanning retail traders, corporate clients, and strategic partners
• Proficiency with Meta Trader platforms, Trading View, and CRM systems

• Performance Bonuses
• Stock Purchase Options
• 401k Plan
• 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday)
• 10 Paid Sick Days
• Pet Insurance
• Wellness & Mental Health Programs
• Charitable Donation Matching
• Daily catered lunch when in the office
• Full kitchen with snacks and beverages
• Shuttle to/from Metra

$150,000 - $165,000 + Commission Structure tied to new business revenue. (The actual salary offered will be based on the candidate's level of experience and qualifications)

Discretionary performance bonus: 15-20% of base salary based on individual and company performance.