Regional Sales Manager

In this role, you will build strong relationships with buyers, shape regional sales strategy, and partner closely with the leadership and a collaborative internal support team. You’ll play a central role in strengthening our position as the preferred supplier for authentic Mexican products, lead key initiatives, and represent the company at industry events.

• Strengthen and expand existing business partnerships by cultivating strong relationships with grocery retailers, buyers, and distribution partners to drive sales across multiple retail channels.
• Develop, implement, and monitor promotional plans that support defined growth objectives.
• Contribute to annual sales and marketing planning by providing performance analysis, insights, and reporting.
• Lead DSD and merchandising initiatives to accelerate product velocity and sales in key local markets.
• Represent the brand in customer meetings and at regional trade shows, effectively communicating the value and differentiation of our product portfolio.

• 5-7 years of proven success in branded food sales, with a strong preference for experience in salty snacks, deli, frozen food categories.
• Deep understanding of pricing, trade promotions, and their impact on volume.
• Expertise in managing key accounts, pricing strategies, and competitive positioning.
• A track record of expanding sales, particularly in CPG (Consumer Packaged Goods).
• Field service experience (store level)
• Fluency in Spanish is highly desirable
• Experience with Authentic Hispanic food products preferred
• Must be detail oriented, well organized and able to multi-task several daily tasks
• Strong communication and presentation skills, coupled with an ability to multi-task in a fast-paced environment.
• A collaborative mindset, able to work seamlessly with finance, operations, and marketing teams to achieve success.
• Must be a solution seeker
• Local travel (75% of the time - with mileage reimbursement)