Regional Sales Manager - APAC

How you will make an Impact (Job Summary)

SPX is a diverse team of unique individuals who all make an impact. The Regional Sales Manager - APAC will be responsible for driving revenue growth, market expansion, and strategic account development across APAC. The role focuses on government, defense, and security customers, managing complex sales cycles and positioning TCI solutions (COMIN, C-UAS, EW, etc.) as mission‑critical capabilities. This role requires a hunter mindset, deep regional relationships, and the ability to win complex defense programs in highly competitive environments.

Identify customer needs and wants and utilize this information to identify best value solutions which successfully meet the customer requirements, schedule and budget;
Deliver and accomplish aggressive goals for meeting new decision‑makers with current and new client organizations, and interact with all levels of client management.

While each day brings new opportunities to SPX, your core responsibilities will be:

• Meet sales quotas for defined opportunities and oversee the maintenance of COMINT contact, prospect, and target databases (Salesforce), providing monthly and quarterly updates of key sales metrics.
• Monitor and analyze COMINT regional sales activities against plan, developing and implementing strategies to achieve stretch goals.
• Build pipeline and manage full sales lifecycle from lead to contract closure.
• Lead COMINT sales activities in APAC to identify, manage, and expand new accounts; serve as capture manager when needed to close contracts and as product owner to guide solution development and enhancement.
• Develop and execute sales strategies for communication intelligence (COMINT) that align with organizational sales objectives and market trends.

• Identify and penetrate new markets across Eastern APAC, Balkans, and NATO countries.
• Meet decision‑makers within current and new client organizations to pursue strategic opportunities and champion COMINT product offerings.
• Monitor industry developments and regulatory changes for new business opportunities.
• Drive product innovation by collecting market trends and competitive intelligence, soliciting input from international representatives, potential and existing customers, and translating insights into actionable product improvements.
• Collaborate with Sales director to develop and update annual operating and strategic growth plans for the COMINT product line, including bookings forecasts.

• Build and maintain relationships with key customers, partners, and industry stakeholders.
• Build strong relationships with Ministries of Defense, intelligence agencies, and system integrators.
• Manage key accounts and develop long‑term strategic partnerships.
• Act as a trusted advisor to customers, understanding operational needs and translating them into solutions.
• Promote positive relations with customers, employees, partners, vendors, and distributors.

• Participate actively in the capture process for strategic COMINT opportunities, including capture planning, strategy development, customer site visits, and contract negotiations.
• Assist in RFP/RFI responses, proposals, and contract negotiations.
• Navigate government procurement processes and compliance requirements.
• Support demos, trials, and field deployments.
• Represent the company at industry events, conferences, and webinars as a sales executive.

• Position TCI solutions through consultative and technical selling approach.
• Translate customer operational requirements into integrated system solutions.
• Assist the COMINT product team in identifying customer needs and requirements, delivering best‑value solutions that meet schedules and budgets while ensuring products remain competitive and relevant.
• Experience applying technology solutions to complex business problems including costing of proposed solutions.

• Manage all sales channel efforts in APAC, including a global direct…