Sales Development Representative

Who we are:

Formic is on a mission to reshape American manufacturing by making automation accessible to every factory. As labor constraints rise, costs increase, and global competition intensifies, automation is no longer optional for manufacturers that want to stay competitive.

We deliver automation through a Robotics-as-a-Service model that combines industrial robotics, proprietary software, and full-service support into a single, integrated solution. By removing the traditional barriers of cost, complexity, and risk, we enable manufacturers to deploy automation quickly and realize measurable gains in throughput, safety, and operational efficiency without large upfront capital investment.

Backed by leading investors including Lux Capital, Initialized Capital, Blackhorn Ventures, and Mitsubishi HC Capital North America, Formic is scaling rapidly and building the foundation for a new era of high-performance, Made in America production.

The Go-To-Market Team is responsible for ensuring customers realize measurable value from the automation we deploy. From pre-deployment coordination through onboarding and long-term engagement, the team drives adoption, strengthens relationships, and ensures customers achieve meaningful operational outcomes.

Customer Success serves as the connective tissue between customers and internal teams, ensuring expectations are clear, communication is proactive, and execution is coordinated. The team also captures customer feedback and insights to continuously improve the product, delivery experience, and long-term customer outcomes.

As a Sales Development Representative, you will serve as the front line of pipeline generation. You will identify, engage, and qualify manufacturing prospects, helping translate market interest into meaningful sales conversations.

This is a high-visibility, performance-driven role with clear impact on company growth. You will work closely with Sales and Marketing to drive top-of-funnel momentum while building the foundation for a long-term career in sales.

• Identify and prospect target manufacturing accounts across SMB, mid-market, and enterprise segments
• Generate marketing qualified leads and schedule meetings for Account Executives
• Follow up on inbound interest from form submissions, webinars, trade shows, and campaigns
• Build outbound prospecting lists and execute multi-channel outreach via phone, email, and social platforms
• Monitor website engagement and identify high-intent prospects for proactive outreach
• Create and test outreach sequences to improve response and conversion rates
• Leverage tools including Hub Spot, Salesforce, Linked In, and Zoom Info to manage outreach and pipeline
• Collaborate closely with Sales and Marketing to align messaging and improve campaign effectiveness
• Maintain disciplined activity tracking and CRM hygiene

• 1–2 years of success in a structured outbound sales or business development environment
• Demonstrated ability to meet or exceed activity and pipeline KPIs
• Comfort communicating with Director, VP, and C-level stakeholders via phone and email
• Process-oriented mindset with strong attention to detail
• Ability to operate effectively in a fast-paced, high-growth environment
• Strong internal motivation and desire to build a long-term sales career
• Collaborative team player with a competitive drive

• Experience selling into industrial automation, manufacturing, or other B2B industrial environments

At Formic, we believe people do their best work when they feel supported both professionally and personally. That’s why we offer a comprehensive benefits and perks package for full-time, U.S.

-based team members, including:

• Equity in Formic:
  Participate in our stock option program and share in the success of a fast-growing start-up backed by leading global investors
• Competitive & Uncapped Commission Structure:
  Designed to reward performance and impact in commission-eligible roles
• Comprehensive Healthcare Coverage:
  Medical, dental, and vision insurance through Blue Cross Blue Shield and Unum, with 99% of employee…