Automotive Industry Go To Market Director

Overview

Salesforce is the #1 AI CRM, where humans and agents drive customer success together. The company is focused on innovation, trust, and putting Salesforce’s core values at the heart of everything it does.

The Industry Advisor team is a specialized, growing team within Salesforce. It accelerates Salesforce growth by establishing industry credibility, best practices, and thought leadership in the industries we serve.

We are seeking a dynamic leader to join our Advisory team as the Industry Advisor Director for Automotive. In this role, you will collaborate with customers and a number of cross‑functional groups within Salesforce, develop a strong point of view, support industry strategy, stay abreast of trends, and identify the best opportunities for Salesforce growth.

• Leverage deep automotive industry experience to bring a non‑sales perspective on key industry topics. Focus on automotive sub‑sectors and emerging trends to elevate customer conversations, increase field acumen, and create internal and external dialogue with influential leaders. Operate across the full power of Customer 360 and Salesforce’s complete portfolio of solutions.
• Partner with AMER OU leaders and business partners to align with priorities and strategies, crafting customized and prioritized points of view for customer engagements.
• Engage customers in both 1:1 and group settings, including executive briefings, round tables, customer meetings, and industry events.
• Act as a trusted advisor to sales teams by creating relevant, customized points of view and engagement strategies for key accounts. Collaborate with internal stakeholders to translate customer needs into impactful Salesforce solutions.
• Drive deals to closure by presenting vision, elevated industry perspectives, and value‑based outcomes. Build long‑term relationships with C‑level executives to support their transformation strategies.

• Owner – Account planning and target opportunity identification.
• Account Mapping and Planning – Convert strategy into actionable account plans.
• Account‑Specific POV – Tailor and translate Salesforce solutions and messaging to customer priorities.
• Engage with Customers – Present vision and elevated industry perspectives.
• Drive Deals to Closure – Deliver solutions, roadmaps, and value‑based outcomes.
• Relationship Building – Develop long‑term relationships with prospective and current C‑level executives to support their transformation strategies.

• Industry expertise in the automotive sector, owning a P&L or consulting/implementing technology solutions within the automotive industry.
• Managerial experience leading geographically dispersed teams with varying experience levels and competencies.
• Deep understanding of automotive challenges, technology trends, and business transformation initiatives, including manufacturing modernization, connected vehicles, electrification, autonomous technologies, mobility services, supply‑chain optimization, and customer experience transformation.
• Significant experience translating industry trends into successful business and technology strategies.
• Active role in a company’s digital transformation through technology adoption and business process improvements, or served as a key business and/or IT stakeholder.
• Ability to independently create thought leadership content and executive presentations.
• Strong communication and writing skills, able to work across business functions.
• Exceptional presentation skills in both small and large‑scale settings.
• Ability to perform effectively in a fast‑paced environment and craft compelling positioning.
• Exceptional team player with proven ability to lead through influence.
• Ability to synthesize complex ideas and transform them into actionable points of view.

• Excellent interpersonal and communication skills.
• Proven success operating in a matrixed environment.
• Experience and demonstrated success across multiple roles within the automotive industry.
• Experience and demonstrated success across multiple organizations in the automotive ecosystem.
• Membership and…