Alliance Sales Executive, Associate Director - IBM - Consumer Products & Retail

Location:

Chicago, New York, Atlanta, Stamford, Boston, Hoboken, Iselin, Philadelphia, McLean, Washington, Dallas, Denver, Houston

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Alliance Sales Executive, Associate Director - IBM – Consumer Products & Retail

About Sales & Strategic Pursuits (S&SP)

EY’s Sales & Strategic Pursuits (S&SP) function unites sales leadership, sector insight, technology expertise, and solution depth to drive market-leading growth. As EY’s growth catalyst, S&SP shapes and executes integrated go-to-market strategies across priority accounts, industry sectors, and strategic alliances — delivering differentiated value through a deeply client-centric culture.

• As an IBM Alliance Sales Executive for Consumer Products & Retail, you will operate at the front edge of growth for one of EY’s most strategic alliance relationships.
• This is a true sales hunter role — focused on originating net-new opportunities, building pipeline, and closing revenue through deep partnership with IBM and direct engagement with CP&R clients.
• You will be a market-facing, quota-carrying executive seller with deep expertise across IBM’s enterprise portfolio — watsonx, Planning Analytics, Apptio, Confluent, Maximo Application Suite (asset management and plant operations), Red Hat Open Shift, and IBM mainframe modernization — and strong depth across the consumer products and retail spaces.
• As an IBM Platinum Partner, EY brings the independent delivery and sector-specific advisory depth that connects platform decisions to enterprise operating model change.
• You will proactively create demand, not respond to it — identifying whitespace, shaping transformative conversations, and positioning IBM-powered EY solutions that address the most complex challenges facing CP&R organizations.
• You will also be expected to embed AI-driven thinking and tools into every aspect of your sales role — how you prospect, identify patterns, qualify opportunities, orchestrate pursuits, influence buyers, and accelerate time-to-close — serving as a model for modern, AI-enabled enterprise selling at EY.

• Sales Origination
• Relentlessly originate and qualify net-new pipeline within the Consumer Products & Retail setors by identifying unmet needs, emerging priorities, and transformation opportunities.
• Drive sales across three core channels: direct client origination, IBM field-led co-sell motions, and EY account team-led pursuits.
• Lead early-stage opportunity identification and qualification, independently shaping pursuits from signal detection through deal maturation.
• Architect and scope deals that integrate IBM technology with EY consulting and managed services capabilities, ensuring engagements generate meaningful EY services revenue alongside the technology sale.
• IBM Alliance Leadership
• Act as a trusted partner to IBM Consumer & Retail field teams, evangelizing for EY by building credibility and mindshare across account executives, solution leaders, and sales leadership.
• Evangelize and position EY’s IBM-powered offerings across the CP&R portfolio: AI-driven planning and Fin Ops (watsonx, Planning Analytics, Apptio), real-time operations and intelligent automation (Confluent, watsonx Orchestrate, Maximo Application Suite), and retail edge and core modernization (Red Hat Open Shift, mainframe modernization).
• Activate the right IBM counterpart for each opportunity across IBM Industry CP&R, IBM Technology brand sellers, and IBM Consulting; shape joint go-to-market motions and influence IBM investment toward EY-led pursuits.
• Consumer Products & Retail Industry Impact
• Demonstrate deep understanding of CP&R clients’ most pressing issues, including margin pressure, demand volatility, supply chain disruption, inventory optimization, pricing and promotion effectiveness, and evolving customer expectations.
• Translate IBM capabilities into outcomes that resonate with CP&R executives — AI-driven demand forecasting and planning; intelligent…