Global OEM Brand Manager

Job Title

This Individual will lead strategy development and growth initiatives for assigned OEM brands by collaborating with global and regional marketing, segment leadership, and sales teams.

Conduct market and gap analyses, identify customer needs, and develop action plans that drive business growth and strengthen Sherwin-Williams' position as a preferred supplier. Provide strategic direction through customer insights, competitive intelligence, brand positioning, and value proposition development. Coordinate global pipelines and business activities, support product approvals, and help prioritize opportunities by customer, region, and market segment. Partner with marketing and communications teams to execute branding, marketing campaigns, demand generation activities, and training programs that improve sales effectiveness and customer engagement.

Support market expansion by identifying new business opportunities, developing proposals and presentations, sharing best practices, and collaborating with regional sales teams to achieve financial and growth objectives. Advocate for value-based selling while supporting customer negotiations, industry engagement, and long-term account development.

Strategy Development:

• With marketing (global and regional) as well as segment and regional leadership, build the business plan for an assigned list of OEM brands including:
• Establishment of regional/sub-segment gap analysis and action plan for closure for these brands
• Voice of Customer: product needs – both today and for the future.
• Mapping of strategy and right to win by brand
• Global coordination of pipeline and activities by brand
• Guidance on gaps related to physical infrastructure and headcount requirements
• Provide competitive intelligence and positioning guidance.
• Branding strategy & execution – ensure Sherwin-Williams is understood as market leader and holds a preferred supplier position with assigned global brands
• Support refinement of business & marketing strategy through investigation and communication of market trends, and through collaboration efforts with broader marketing and sales teams
• Involvement in industry associations and trade shows, in cooperation with segment management
• In coordination with segment marketing manager, drive product and industry training across the sales teams within responsible brand and/or geographic areas to improve our call effectiveness in the sales process.

Marketing Communication:

• Collaborate with Marketing Manager & Marketing Communications team regarding Heavy Equipment segment specific market materials including marketing activities related to assigned OEM brands
• Lead demand generations activities / design & deliver market & product training, both internally & externally in support of assigned OEM brands

Market Expansion:

• Global responsibility for value proposition development, deployment, best practice sharing and replication across assigned OEM brands
• Together with the regional sales organizations; identify and prioritize a pipeline by assigned brand of new business across all technologies that delivers on our financial objectives over the planning period.
• Support sales efforts so that the regional team and resources are optimized for pipeline expansion and close rate.
• Together with segment and product management, provide direction on prioritization by customer and region, and help drive prioritization and approvals of Sherwin-Williams products in-order to enable sales execution.
• Lead the development of proposals and presentations related to assigned OEM brands/customers.
• When appropriate, support directly the contract negotiation and execution process for newly acquired customers.
• Be an advocate of value proposition selling (new business and top-grading existing)

Minimum Qualifications:

• Must have Bachelor's degree or higher or at least seven (7) years of work experience in coatings
• Must have at least five (5) years of working experience in industrial coatings industry within sales and/or marketing

Preferred Qualifications:

• Have a Master's in Business Administration (MBA)
• Have specific segment sales experience
• Have global sales experience