Director, Retail Sales- Store

fairlife, LLC is a Chicago-based nutrition company that creates great-tasting, nutrition-rich and dairy products to nourish consumers. With over $3B in annual retail sales, fairlife's portfolio of delicious, lactose-free, real dairy products includes:
fairlife® ultra-filtered milk
; Core Power® High Protein Shakes, a sports nutrition drink to support post-workout recovery;
fairlife® nutrition plan™, a nutrition shake to support the journey to better health. A wholly owned subsidiary of The Coca-Cola company, fairlife, LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation.

The Director, Retail Sales – Large Store Central Retail Channel is responsible for driving sales growth, market share, and customer development across major grocery and large-format retail accounts within the Central U.S. region. This role leads the development and execution of strategic sales plans that support company objectives, customer growth, and overall business performance. As a key sales leader, the Director will build strategic relationships with National and Regional Grocery Retailers, Coca-Cola North America Customer Teams, Coca-Cola Bottling Partners, and Acosta Sales Teams to accelerate growth across the fairlife portfolio.

This individual will lead a high-performing sales team, foster a culture of accountability and results, and partner cross-functionally with Marketing, Finance, Insights, Supply Chain, and Commercial teams to deliver profitable growth and best-in-class execution.

• Drive revenue growth, market share gains, and distribution expansion across key grocery and large-format retail customers within the Central Retail Channel.
• Lead customer development through Joint Business Planning (JBP), annual negotiations, promotional planning, and assortment optimization that align with company growth objectives.
• Partner with Marketing, Finance, Insights, Supply Chain, and Commercial teams to develop and execute customer growth strategies.
• Identify opportunities through market trends, syndicated data, shopper insights, and competitive analysis.
• Manage trade spending, customer investments, and marketing budgets to maximize ROI while maintaining fiscal responsibility.
• Build, coach, and develop a high-performing sales team through effective leadership, talent development, and performance management.
• Develop and maintain strong executive-level relationships with key customers and business partners.

• Bachelor's degree in Business Administration, Sales, Marketing, Finance, or related field required; MBA preferred.
• Minimum of 8 years of progressive experience in Sales, Account Management, Customer Development, National Accounts, or Retail Sales within the CPG, food and beverage, or consumer products industry.
• Minimum of 2 years of successful sales leadership experience with responsibility for leading and developing high-performing teams.
• Strong knowledge of CPG sales strategy, customer development, category management, trade promotion management, and revenue growth management.
• Demonstrated success delivering sales growth, market share expansion, distribution gains, and customer profitability objectives.
• Strong strategic planning, negotiation, and relationship-building skills.
• Excellent written, verbal, presentation, and communication skills.
• Strong financial and business acumen, including budget management, forecasting, trade spend optimization, and P&L accountability.

• Comprehensive medical, dental, and vision coverage, effective day one!
• Supplemental health plans (hospital indemnity, accident, and critical illness insurance)
• Paid Time Off to recharge and support work-life balance
• Paid parental leave & adoption assistance (up…