Technical Sales Representative

Job Summary

The Technical Sales Representative is responsible for developing new business in the commercial space with GCs, builders, architects, installers, and 3rd‑party consultants and converting or growing loyalty to increase sales of the product portfolio. This position operates within Henry BES environment and will partner with all Henry colleagues within the region, as well as sales leadership, sales support, and marketing to achieve sales objectives.

• In partnership with the regional manager, develop an annual territory plan that includes market opportunity and a strategy to increase sales and market share.
• Proactively target new builder business, particularly those whose segment focus aligns with the full product portfolio.
• Set and complete targeted appointments per day with potential and existing trade customers, engaging key channel partners to complete pull‑through sales.
• Work collaboratively with the entire sales team to ensure sales opportunities are effectively executed.
• Develop pro‑trade contractors through various training, which includes market segment training, sales training, and product knowledge training.
• Regularly analyze current channel partners and create plans to grow market share, either within the existing dealer base or by determining better ways to go to market.
• Evaluate effectiveness of sales strategies and programs, modifying as required to achieve goals.
• Join and actively participate in appropriate associations.
• Create and maintain a project pipeline in
• Track and maintain specified/submitted project pipeline through to order received stage.
• Conduct product knowledge trainings to general contractors and installers.
• Identify and report market intelligence on product, program, shipping, and market segments.
• Collaborate with other company personnel as required to provide technical assistance, training, project‑start‑up, dealer assistance, contractor assistance, and problem resolution.
• Participate in regional design organizations and promotional/trade‑show activities.
• Assist in product development.
• Gather information on competitive activity and prospective strategic directives.

• Knowledge
  • Read and interpret construction documents and specifications.
  • Understanding of building‑products sales channels and typical flow of products through distribution channels to final application.
  • Self‑manage priorities and deadlines; set and manage travel and meeting schedules within territory/accounts to achieve territory goals with limited supervision.
  • Knowledge of  preferred; CRM knowledge mandatory.
  • Knowledge of Microsoft Office programs (Word, PowerPoint, Excel).
• Skills
  • Confident verbal, nonverbal, and written communication skills with the ability to convey strong, clear, concise messages to employees, customers, pro‑trade personnel, and industry groups; interact with and motivate cross‑functional teams.
  • Cohesive interpersonal and relationship‑building skills at multiple levels.
• Abilities
  • Solution‑oriented and innovative thinking.
  • Developed organizational, intuitive, and reasoning skills.
  • High energy, self‑directed, self‑motivated, and professionally confident.
  • Approachable, collaborative, and present business acumen.
  • Ability to incorporate lead‑generation software into the sales process; preference for Dodge or Construct Connect.

• Required
  • 5 years of equivalent industry experience.
• Preferred
  • Bachelor’s degree.

• Travel 50% of the time.
• Must be able to lift 50 lbs. periodically.