Senior Director, Head of Convenience Retail Premise Sales

Job Purpose

The Sr. Director, Retail Sales – Convenience Retail and On-Premise Channels position is responsible for establishing sales targets for the retail sales team and leading the team to meet company objectives.

Responsible for developing strategic sales plans based on company goals that will promote sales growth and customer satisfaction for the organization.

Lead a sales team focused on the convenience retail and on-premise channels to develop collaborative business building relationships with Key National Accounts, Coca‑Cola North America customer teams, Coca‑Cola Bottling Partners, and our Acosta customer teams.

Work closely in collaboration with all fairlife departments (commercial, finance, insights, marketing, etc.).

• Drive company goals through development of key retail customers
• Develop annual sales plan in support of organization strategy and objectives
• Create and balance sales priorities for assigned customers and direct reports to deliver against
• Direct implementation and execution of company priorities
• Support sales plan objectives in conjunction with marketing and commercial processes
• Recommend sales strategies for improvement based on market research and competitor analyses
• Manage the fluctuating sales budget, adjusting for needs within each brand, while maintaining fiscal responsibility

• Bachelor's degree in business administration, sales and marketing, or related field. MBA preferred.
• Proven successful sales leadership experience.
• 5 years of sales leadership experience.
• Minimum of 8 years of sales account management experience required.
• Demonstrated ability to manage multiple priorities.
• Excellent written and oral communication skills.
• Ability to drive a results‑driven team of sales professionals to quota attainment.
• Proven ability to introduce and sustain consistent accountability practices.
• Financial and business acumen required to include overall budget management.

• Comprehensive medical, dental, and vision coverage, effective day one.
• Supplemental health plans (hospital indemnity, accident, and critical illness insurance).
• Paid Time Off to recharge and support work‑life balance.
• Paid parental leave & adoption assistance (up to $10,000).
• Parental support & family care benefits, including childcare resources and lactation support.
• 401(k) with up to 9% employer match.
• Wellness reimbursement (up to $500 for qualified wellbeing expenses).
• Employee Assistance Program (EAP) for emotional wellbeing and work‑life support.
• Company‑paid life insurance and short‑term disability.
• Employer HSA funding (for HDHP participants).
• Tuition reimbursement (up to $10,000) and student loan repayment ($200/month).
• Learning & development programs to unlock your full potential.
• Rewards & recognition, matching gifts, free product, and Business Resource Groups.

• Base pay offered may vary depending on geography, job‑related knowledge, skills, and experience.
• Base pay range: $195,000 — $215,000 USD.

Location: Chicago, IL

Reports to: Head of Sales

Travel requirements: 50-75%

Exempt: exempt

fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job‑related factors.

In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email