VP Business Integration

Vice President, Business Integration (New Business, Sales & Marketing)

Location: Chicago, Illinois

Reports To: Chief Executive Officer (CEO)

The Vice President, Business Integration is a strategic executive leader responsible for driving agency growth through the acquisition of new clients, expansion of revenue opportunities, and development of a sustainable new business pipeline. This role serves as the agency's chief growth architect, leading all aspects of new business strategy, prospecting, relationship development, pitch development, and revenue generation. The Vice President, Business Integration will play a critical role in shaping the agency's future, influencing strategic direction, and driving transformational growth.

The Vice President, Business Integration will oversee the agency's new business function, manage the new business development team, cultivate consultant and referral partner relationships, and collaborate with agency senior leadership to identify, pursue, and secure high-value opportunities. As a key member of the senior leadership team, this individual will develop and execute growth strategies that position the agency as a leading multicultural marketing and advertising partner for brands seeking to connect with diverse audiences.

The ideal candidate is a proven business development leader with deep advertising industry expertise, a strong network of client and consultant relationships, exceptional presentation skills, and a demonstrated track record of generating significant agency revenue growth.

• Develop and execute the agency's annual and long-term new business growth strategy.
• Establish revenue targets, growth objectives, and key performance indicators (KPIs) for new business development.
• Identify emerging market opportunities, industry trends, and high-growth sectors aligned with the agency's capabilities.
• Partner with the CEO and executive leadership team to shape the agency's growth vision and strategic priorities.
• Build and maintain a robust pipeline of qualified opportunities that supports sustained agency growth.

• Lead all new business acquisition efforts from prospect identification through contract execution.
• Develop and implement proactive outreach strategies targeting prospective clients across key industry verticals.
• Build senior-level relationships with CMOs, marketing leaders, procurement teams, and decision-makers at target organizations.
• Drive agency participation in RFPs, RFIs, and strategic pitch opportunities.
• Negotiate business terms and facilitate successful contract discussions in collaboration with agency leadership.

• Develop and manage relationships with marketing consultants, search consultants, procurement advisors, and industry influencers.
• Create and execute strategies to maximize opportunities generated through consultant networks.
• Establish referral programs and partnership initiatives that expand the agency's visibility and access to new business opportunities.
• Represent the agency at industry conferences, networking events, and business development forums.

• Oversee the agency's end-to-end new business process and infrastructure.
• Implement best practices for lead generation, qualification, pipeline management, forecasting, and reporting.
• Manage CRM systems and ensure accurate tracking of opportunities and business development activities.
• Develop processes that improve efficiency, responsiveness, and win rates across the new business function.
• Monitor competitive activity and provide market intelligence to agency leadership.

• Serve as the lead architect and strategist for all agency new business pitches and presentations.
• Direct the development of compelling agency positioning, value propositions, and customized pitch strategies.
• Collaborate with strategy, creative, media, analytics, and account teams to develop integrated responses to prospective client opportunities.
• Coach and prepare pitch teams for presentations and finalist meetings.
• Evaluate pitch performance…