Adobe Alliance Sales Partner (CPG​/Retail

Position: Adobe Alliance Sales Partner (CPG/Retail)
Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit

Adobe Alliance Sales

Location:

US - (Remote/Hybrid)

Vertical Focus:
Consumer Packaged Goods (CPG), Retail

The Opportunity

VML Enterprise Solutions is expanding our Adobe alliance sales capability to drive growth in the CPG and Retail sectors. We're looking for an experienced alliance seller to own Adobe-centric revenue for these industries-identifying, pursuing, and closing VML billable opportunities through strategic coordination with Adobe field teams and VML account leadership.

This is a quota-carrying alliance sales role focused on driving Adobe-centric client engagements. You will work alongside Adobe's industry sellers to identify transformation opportunities, position VML's Adobe implementation capabilities, and close complex deals. Your success depends on your ability to build trusted relationships with both Adobe partners and VML account teams, while navigating complex enterprise sales cycles.

Your wins become proof points that shape how VML and Adobe go to market together. Each closed deal strengthens the partnership, creates referenceable client success, and opens doors for future opportunities across both organizations.

Role Summary

Core Identity:
Own Adobe-centric revenue generation for the CPG and Retail verticals in North America. Responsible for identifying and closing VML billable opportunities through coordination with Adobe field sales and VML account teams.

Role Framework:
This role operates across three primary motions:

* Client Engagement (40%):
Lead Adobe-centric client pursuits, from qualification through close

* Partner Coordination (35%):
Align with Adobe field teams on joint opportunities and account strategies

* Internal Orchestration (25%):
Coordinate VML resources-solutions, delivery, executives-to win deals

Accountability:
You carry quota and are accountable for Adobe-attributed revenue within your vertical portfolio. Success is measured by closed deals, pipeline health, and strength of Adobe field relationships.

Core Responsibilities

Client Engagement (40%)

* Lead Adobe-centric sales pursuits from initial qualification through contract close

* Develop and present VML's Adobe capabilities to C-suite and senior marketing/technology leaders

* Position Adobe Experience Platform, AEM, Real-Time CDP, and Journey Optimizer for CPG and retail use cases

* Facilitate executive briefings and workshops with clients and Adobe leadership

* Navigate complex procurement processes in CPG and retail organizations

Partner Coordination (35%)

* Build and maintain trusted relationships with Adobe industry sales teams focused on retail and CPG

* Participate in joint account planning with Adobe field sellers

* Coordinate with Adobe on opportunity registration and deal support

* Attend Adobe partner events and leverage partner programs (Exchange, SPP) for deal acceleration

* Represent VML at Adobe Summit, retail industry events, and customer engagements

Internal Orchestration (25%)

* Collaborate with VML account teams to identify Adobe opportunities within existing client relationships

* Coordinate solution architects and pre-sales resources for pursuits

* Partner with delivery leadership to ensure sold work transitions smoothly

* Contribute to Adobe alliance strategy and GTM planning for CPG/Retail

* Maintain accurate pipeline and forecast in VML systems

Technology & AI Expectations

Use company-approved AI tools and technologies to accelerate account research, pipeline analysis, proposal development, and partner intelligence gathering. Maintain conversational fluency in partner AI offerings to support discovery conversations and…