Director, Growth

• Develop and execute comprehensive growth strategies to increase revenue, market share, and customer base
• Identify and assess new business opportunities, markets, and partnerships to drive growth
• Work with marketing, sales, product development, and customer success teams to implement growth initiatives
• Analyze market trends, customer data, and competitive landscape to inform growth strategies and decision-making
• Optimize the sales funnel and customer acquisition processes to improve conversion rates and customer lifetime value
• Report on growth strategy performance and recommend improvements
• Partner with the EVP, Business Development to align growth strategies with overall business objectives
• Collaborate on go-to-market strategies for new products and services
• Build program roadmaps, run structured tests, and demonstrate measurable results across the funnel

• In-depth knowledge of growth strategies, including customer acquisition, retention, and expansion
• 10+ years of prior success in business development/sales within an agency environment
• Understanding of digital marketing, sales automation, and CRM technologies
• Familiarity with AI, machine learning, and predictive analytics
• Knowledge of market research, competitive analysis, and customer segmentation techniques
• Understanding of customer journey and experience design principles
• Awareness of industry-specific regulations and standards related to growth initiatives
• Knowledge of market dynamics and competitive landscapes across industries
• Knowledge of budgeting, forecasting, and financial reporting
• Strong leadership and team management skills
• Excellent strategic thinking and problem-solving skills
• Deep understanding of sales, marketing, and customer acquisition strategies
• Strong analytical skills and ability to make data-driven decisions
• Excellent communication and interpersonal skills, including executive-level influence and negotiation
• Proficiency in A/B testing, conversion rate optimization, and funnel analysis
• Strong project management skills
• Experience with budgeting, forecasting, and financial management for growth initiatives
• Ability to collaborate effectively with cross-functional teams

Demonstrates expertise in developing and executing growth strategies, with a strong focus on customer acquisition, retention, and expansion. Proficient in analyzing market trends and leveraging data-driven insights to optimize sales funnels and enhance customer lifetime value.

• Growth Strategy Development
• Business Development/Sales Experience
• Digital Marketing Knowledge
• Analytical Skills
• Leadership and Team Management

• Customer Acquisition
• Market Research
• Sales Automation
• CRM Technologies
• A/B Testing
• Conversion Rate Optimization
• Funnel Analysis
• Budgeting
• Forecasting
• Financial Reporting

• Strategic Thinking
• Problem-Solving
• Communication Skills
• Interpersonal Skills
• Team Collaboration

• Customer Journey
• Experience Design
• Competitive Analysis
• Customer Segmentation
• Market Dynamics

• AI
• Machine Learning
• Predictive Analytics